Andres Leon: Business Benefits of Immersive Technologies | Episode 369
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If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freegamificationcourse-web)

From gamified learning platforms to virtual corporate training, discover how these strategies can elevate user engagement and drive business success across diverse sectors. Join us to chat with Andres Leon about the future of digital transformation through gamification and immersive technologies. We uncover the practical applications of gamification in enhancing business performance and user retention. Andres shares his experiences in leading innovative projects that blend creativity and technology, offering insights into overcoming challenges and maximizing impact.

Andrés León is a recognized leader in immersive technologies and digital transformation. He currently serves as the Studio Manager for Streamline Studios in Colombia. With over two years in this role, he has successfully expanded the company’s influence in Latin America by spearheading innovative projects in the metaverse and industrial metaverse sectors. His efforts focus on delivering cutting-edge immersive experiences tailored to the dynamic needs of businesses across multiple industries. Andrés also serves as a lecturer in Innovation and Digital Transformation, complementing his professional journey by guiding students and organizations to embrace new technologies. He is a frequent speaker at industry events, such as Campus Party Colombia, and was named a Top 100 Thought Leader in Digital Transformation. A passion marks his career for exploring the intersection of creativity and technology to drive impactful change. Before joining Streamline Studios, Andrés held key roles at Claro Colombia, where he led innovation initiatives and developed B2B products in areas such as IoT and Big Data. He has a strong background in innovation management, team leadership, and strategic market expansion.

Rob is a host and consultant at Professor Game as well as an expert, international speaker) and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

Guest Links and Info

• Website: streamline-studios.com)
• LinkedIn: Andres Leon)
• Instagram: @streamlinestudioscolombia)

Links to episode mentions:

• Proposed guest: Jane McGonigal)
• Recommended book: More of a resource that is Kadine James)
• Favorite game: Captain Tsubasa / GTA Saga

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