E261: Why You Should Sell Your Lead Magnet Before You Create It – With Meredith Kallaher
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Meredith Kallaher helps online businesses expand their reach and explode their sales with digital ads. Meredith spent the beginning of her career as an internationally based CPA with PricewaterhouseCoopers but found herself wanting to use her creativity more in her work life. Creating and managing a successful digital ads strategy has allowed her to use both her expertise in numbers and social media to create big value for small businesses and her own company.