cover of episode 97: Turn Your Expertise into Intellectual Property with Max Traylor

97: Turn Your Expertise into Intellectual Property with Max Traylor

2019/4/30
logo of podcast The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Shownotes Transcript

Max Traylor is an IP product strategist for consultants in the sales and marketing space.

We discuss the commoditization of professional services and the growing opportunity for consultants to increase personal income by packaging and selling their knowledge as strategy.

Fun-fact—Max is #8th ranked pro paintball player in the world!