Mike Arce is the Founder/CEO of Loud Rumor, an agency that’s served over 2,000 fitness studios and wellness companies throughout the world. After spending 7 years in the fitness industry himself, Mike started an ad agency in 2009, and in 2016 he began exclusively working with fitness studios and wellness companies. Mike is also the host of top fitness business podcast, The GSD Show, top entrepreneur podcast, The GOAT Show, and of a top fitness studio business conference, GSDCON.