Adam Katz), CEO of Sightly), joins the show to talk about
- Adam's journey from IC to becoming the CEO at Sightly and leading from the front
- The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
- How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
- Caitlin Clark and the future of the WNBA brand and women's sports.
- Defining your brand through what you say AND what you do.
