cover of episode Launching Harry's and Hims brands, Direct WITH Consumers, and building an emotional connection with a spatula with Suze Dowling, Co founder of Pattern Brands

Launching Harry's and Hims brands, Direct WITH Consumers, and building an emotional connection with a spatula with Suze Dowling, Co founder of Pattern Brands

2023/6/9
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The Bridge

Shownotes Transcript

Suze Dowling), Co founder and Chief Business Officer of Pattern Brands), joins the show to talk about

  • Unlocking direct to consumer businesses and creating a successful multi-brand model.
  • The value in developing a brand that resonates with your personal stage of life, and how to define successful brand and buying personas.
  • The differences between operating an agency and operating a startup.
  • Direct WITH consumer vs. Direct TO Consumer and creating with your customer.
  • Suze's evaluation framework for M&A and the brands that Pattern acquires.
  • When it does and doesn't make sense for a brand to open up a brick and mortar location.
  • The secret sauce to finding an underserved category for DTC disruption.