cover of episode Getting above the noise and captivating audiences with Ben Parr, President of Octane AI

Getting above the noise and captivating audiences with Ben Parr, President of Octane AI

2022/7/27
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The Bridge

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Summary:- Ben shares how Octane thought about early traction channels and platform partners when launching their business.  Specifically their partnership with Shopify.- He discusses the process he went through in writing and authoring his book, "Captivology".- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.- How Ben got Rick Ross and DJ Khaled's attention.