Carin Luna-Ostaseski), Founder of SIA Scotch Whisky,) joins the show to talk about
- The process Carin went through to kickstart the SIA brand, and being the first hispanic woman to found a Scotch brand.
- The state of the spirits industry and how SIA positions itself and competes with other liquor brands in the beverage category.
- The "bonsai tree" method of building your company, and the importance of "starting in your own backyard" when launching a brand.
