cover of episode Building a vertical SaaS powerhouse in salons with Matt Danna, CEO and Co Founder of Boulevard

Building a vertical SaaS powerhouse in salons with Matt Danna, CEO and Co Founder of Boulevard

2022/11/11
logo of podcast The Bridge

The Bridge

Shownotes Transcript

Matt Danna), CEO and Co Founder of Boulevard), joins the show to talk about: - How Matt uncovered product-market fit in the salon category- Boulevard's approach to customer segmentation and targeting, and the company's decision to build a vertical SaaS business versus horizontal SaaS business.- Matt's approach to fundraising, and how he closed a 70M Series C during one of the most difficult times to fundraise.- The best and the worst haircuts we've ever received.