Kristen Berman), Co founder of Irrational Labs) joins the show to talk about:- When companies should look to behavioral science to help answer critical questions about their businesses.- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows. - The importance of asking for help when making friends.
