cover of episode Lettering

Lettering

2024/9/9
logo of podcast Audiostretto 59/4/24 English

Audiostretto 59/4/24 English

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Shownotes Transcript

Certain well-known products do not simply write their product names in a standard font, but in their very own. In other words, they do not use the usual standard fonts, but have their very own way of writing the alphabet and numbers. That is quite elaborate and remarkable. As this font is presumably also protected by law and cannot be used just like that, it is automatically linked to this product or product family for us. Suppose I saw a competitor's product with such a font - it would be like a contradiction and I would know that something was wrong. It's the same with us humans. Our character is unique to us. If we want to be like others, we only succeed to a limited extent. And whether you like the product fonts or not - that's how we feel: we get on better with some than with others. The important thing is to be yourself, because that's how you were created.

I wish you an extraordinary day!