Are you a visual person? If so, you may respond more than others to outward appearances and perhaps see details or things that others don't notice. Design is therefore not unimportant when selling products. For me, I allow myself to be influenced by appearance when making a decision. Be it when choosing products or eating out, etc. Design can therefore have a significant influence on the decision to buy - on the one hand, the design is an expression of the quality of the product, but on the other hand, in the worst case it doesn't show the class of the product or in the better case - for the seller - it makes a promise that the product doesn't fulfil. In short: appearance or reality or appearance and reality? In the end: authenticity. I consider it a privilege to have a weakness for good design, because it offers an additional dimension of enjoyment. But I'm also aware of how tempting it can be. How is that with you?
I wish you an extraordinary day!