From phone to pro: how Lucihub transforms video creation
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Welcome to today's episode of Lexicon. I'm Christopher McFadden, contributing writer for Interesting Engineering. Today we sit down with Amir Tadion, a seasoned entrepreneur and innovator, to dive into how his platform, LucyHub, revolutionizes video production. Designed to empower content creators and brands, LucyHub turns smartphone footage into polished professional videos with remarkable speed and quality.

So join us as we explore how Lucy Hub's AI-powered tools are reshaping the video production landscape, making storytelling more accessible and impactful than ever before. But before getting into today's episode, we'd like to talk about IE subscription plans. Interest in Engineering's exclusive membership allows you to access all content without ads. You will receive our premium newsletter, Blueprint Weekly, special discounts from our IE Academy shop, and webinars.

Discover more premium features, visit the link in the description, and then enjoy the advantages of IE Plus for $1 only a month for your first month. Now let's continue with today's episode. Armaj, thanks for joining us. How are you today? I'm doing great. Thanks for having me, Christopher. Our pleasure. And for our audience's benefit, can you tell us a little bit about yourself, please?

Yeah, I guess you could say I'm a generalist. I'm not necessarily an expert in anything. I studied software. I studied design. I was in sales, marketing, filmmaker. I've done a handful of things, musician. And now I'm living in Las Vegas, Nevada, and this is the second company I've launched in Las Vegas over the last 10 years. Are you flying to Las Vegas?

I love it. I love it here. There's always something to do. There's always amazing food and there's always somebody in town visiting. So there's never a dull moment out here. Right. I was there a couple of years ago for about a week holiday we did. Yeah, it's lovely. It's cool. All the casinos. And people don't realize pretty good life outside of the casinos and actually some amazing restaurants outside the strip and a lot to do. So I remember the, oh God, what's the Rock?

The famous kind of rock music cafe places.

The names? Hard Rock. Hard Rock. Thank you. Yeah, I remember Hard Rock Cafe. Amazing place. Anyway, so what inspired the creation of Lucy Hub? How did you identify the need for a faster, more streamlined video production process? You know, it was actually a conversation with an agency executive over lunch who said, we spend thousands of dollars on video production, and by the time we get these videos back, they're irrelevant.

And so I, you look at what videos that, you know, the demand for video in today's world, how fast it's being consumed and by what kind of volume. And then you look at the traditional production process. Traditional production doesn't support what people need today. People need fast, they need quick. And a lot of people are sacrificing quality for it because they can't wait for it. And so I sat back and said, how do you,

We create quality at speed and scale. And I have a film background and I have a software background. So I decided to marry the two of those together with the professional services and said, okay, well, if we took technology, used it to accelerate a professional edit, we could solve this problem, which is exactly what we did. We started in the wedding space, but very quickly we saw that the corporations really had a bigger need for us than anybody else.

They need a ton of content for learning and development. HR departments need it. Comms teams need it. And they just can't afford to do the scale of video they need with the budgets that professional production companies today require. And so that's really a problem we want to set out to solve.

Yeah. So the classic kind of frustration, make a problem, set it kind of model. Brilliant. Excellent. Yeah. I mean, you have two, you have two choices today. You can hire a professional team and pay a lot of money, or you can license a DIY tool and do it yourself. Most professionals don't have the time to sit down and do a really clean edit.

So we kind of gave the bets of both worlds. You create your videos on your phones, you upload them to us, and we take them to the finish line for you. Superb. So when did you create Lucy Hub? 2022, May of 2022. Wow. Fast production then, brilliant. So can you walk us through how Lucy Hub works then? You mentioned you take a video on your phone and upload it to the site. Yes.

So how'd you get from there to a finished video, if I like it? Yeah. So we started this before ChatGPT was a public thing. And so we were using a lot of computer vision and ML to figure out how to accelerate professional edits. And so the original platform was really a production platform. You could film distributed across the world. You could all upload content into our dashboard, into one of your projects.

And our editors, as soon as it hit our dashboard, it was available to our editors and a project manager would unlock the project and an editor would start editing. We've actually turned around videos in under two hours for some of our clients. So that's what it was originally. And it was really tech plus people. Then chat came out and we're a Microsoft Founders Hub member and we had access to all of the open AI, Azure open AI tools. And so we said, you know, today we go from production to final.

we could actually go from idea to final. And so now we have another addition to the platform called the Creative Copilot, which is really a promptless AI Creative Copilot. So what you can do is you can create a script by just putting in your idea or your keywords, convert that script into a shot list, convert it into a voiceover, and you've just done all your pre-production for, let's say, a learning and development project or a simple explainer video.

And then you can take that shot list that you just created and go film those shots, upload them to the cloud, or you might get a combination of stock footage and film content. Upload it to our cloud and the editors bring it to the finish line. So today it's a lot more than it was even a year ago and it continues to evolve, but it's literally the one platform you could use as a team of one or few to go all the way from idea to final.

How much input does the client need for the final production? The client can give as much or as little as they want, Chris. So we have, you know, the more you give us, the better it's going to be, right? We have one client that just says, make this look good or tell a story with this. Then we have other ones who literally give us the script and the shot list and the brief and say, here's what we need. So you mentioned you were able to turn one round in two hours. How long is the video we talk in there?

So we turned around a 60 second video, typically 60, short form, anything 60 to four minutes, we can do pretty quickly. Our standard agreement with our customers is you'll get a video back in 72 hours. And some of them will request 24 hour turns. Some of them will actually request a two hour turn, which is something we do for clients if they request it and pay for it. We have one person who's a keynote speaker who wants their content up during the event as soon as they're off stage. So-

uh you know literally maybe 45 minutes to an hour after they're up what's that no pressure yeah no exactly exactly all right okay so the the copilot is uh so that's a separate product or that's part the same process it's all pair of the same platform yeah it's it's um you've got two dashboards you've got the ai tools and then you've got the project management dashboard

And what's really cool about the project management dashboard, it's not just about uploading video and getting a video back. Once you get it back, we've got this entire collaboration piece where you and your team can actually work on revisions together and give your feedback on the video. So if you don't like this segment at 30 seconds and you pause the video, we'll log your time code at 30 seconds. You'll put in your notes. Another teammate, maybe across the world, will put in their notes and the project owner will send it to final revisions when it's ready to go.

All right. Okay. Is there a minimum sort of quality of the footage you'll send, the raw footage you'll send?

Yeah, that's the problem. The problem is it's like technology, garbage in, garbage out. So you've got to film good content. And so one of the things we did is on our website, we have the Lucy Hub Academy, which is basically a free resource for anybody to go and learn how to be a filmmaker on a smartphone, how to light, how to use an iPhone or a smartphone efficiently to film a story.

How to film yourself, which is one of the biggest things that we have a lot of testimonials and interviews done on the platform.

So, we created this whole resource for people so that they can actually become better filmers. The phone does a lot of the work. It's got image stabilization, it's got the white balance, it's got the auto focus, it's got multiple lenses. So, you just need to learn a few tricks and you can actually be a pretty good storyteller. And that's really the basis of this product is we want to empower everybody to be able to tell their story through the lens of a phone. Okay.

It always frustrates me, mobile phones sometimes. It's all randomly focused, autofocus or go out of focus and can never capture at night properly and it's useful. Yeah, we have a few filmmakers who actually like filming on the phone because they say it lets them focus on telling the story and not having to worry about focus or white balance or, you know, is the shot clean? Is it not? All of that stuff.

Yeah, that makes sense. Oh, fantastic. Great stuff. So you mentioned AI. So what role does the AI and, well, is it chat, GBT, or is it separate kind of? It's multiple LLMs, but it's OpenAI and Mistral and a couple of other LLMs, and we hit different ones based on different requirements. But the goal for us was to make it just dead simple so that you didn't need to be, you know, you see all these people taking these prompt engineering courses,

Um, we don't want you to be a prompt engineer to be able to use this tool. We just want you to have some good ideas and we'll, we'll take it to the finish line. And so the idea was just put in some keywords, put in some, we, we just, we just did a story about a product right before my call where the client said, look, I want you to be able to tell a story about why my client isn't, why our product is important in the classroom. And we literally wrote one line out and he created a 60 second story for them as an explainer video.

And we converted that into a script and a shot list and a voiceover, and they were ready to go film. Literally within minutes, they were ready to go film. So your focus is more on the human-created footage rather than AI-generated footage. I suppose you can do that too. Yeah, it is, for a lot of reasons. I think, one, I just don't think it's there yet. And two, there's a lot of stories you have to tell that require practical filming. They require the people, they require the environments, they require all of that.

And I don't, you know, today I don't think it's there. What I think Lucy Hub is doing is addressing a really big challenge that exists today and is just going to continue to grow tomorrow. And we do include more and more AI into this platform every quarter. But at the end of the day, I always say, you know, telling a story is a subjective art and it's always going to require human interaction. I'm glad you said that. It's just about like the same point.

As an art form, it'd be a shame to lose that, really. Yeah, exactly. So for content creators and teams, what advantages, you've mentioned a few, does Lucy Hub offer compared to traditional video production methods? Well, I think there are two really important ones, speed and I think cost. We have a client that is generating probably 18 to 20 videos a month with us right now.

And they came to us and said, this was impossible to do because the traditional production process was so expensive. We couldn't do this. We have another client that's generating globally, creating these recruiting videos for their company, their global company. And they're doing it all around the world, multi-language, all of this.

They had the same challenge. They said, not only was this going to be cost prohibitive, but logistically to be able to get crews around the world was going to be incredibly difficult. With our platform, their internal teams are doing this. They're doing it, they're uploading it, and they're getting consistency on the deliverables because they have one team delivering all of their videos, but they have multiple teams filming the content and telling the story. Yeah.

That's amazing. Is there any limit to the number of team members then for projects? I mean, not really. You can throw as much as you want in there, but you're going to do it for far less and you're going to do it far more efficiently and faster. Now, are we the platform for doing a feature film? Probably not. Are we the platform for a documentary? Probably not. But if you need some YouTube videos, you need learning and development videos, you need some explainers, some testimonials,

But, you know, we're the platform for all of that. Yeah, you're a mind reader. My next question was going to be, could you make a film? You know, we've had a couple of clients try. It's not that you can't, but it's just the platform isn't really designed for it. It's designed to upload shorter, smaller file sizes, and films are literally gigabytes and gigabytes. Yeah, yeah, absolutely. Yeah.

Okay, brilliant. So how does Lucy Arbin show high quality production? Well, we've mentioned this already, but while relying on smartphone footage rather than professional cameras, presumably you can take footage from professional cameras as well and upload it. We can. You can use what's called a proxy workflow to take footage from professional cameras. It's interesting. We do have some clients that are using DSLR still. 90% of the content we're collecting is coming from smartphones.

And with an iPhone 15 or a 16, I mean, the quality is just unbelievable. And some of these Android devices are even better. So that's not the problem. The problem is the filmmaker or the filmer, I should say, capable of being able to get these nicer shots and not shooting into the sun, for example, or not putting the thumb over the lens or these basic things. And then

And another one's audio. We have a whole series on how to use proper audio on a phone so you can get the right interview.

because people forget about that and they'll go and film an interview in a really, really loud location. So it's really a little bit of education. We are doing a lot of evangelizing and educating. I give presentations all over the country in the US here. I have a presentation called Light Smartphone Action, tell your brand story through the lens of your smartphone. And I'll go present to people all the time and just say, look,

If you learn these basics, these fundamentals, if you just remember these four or five things, you can tell a great story through your phone and you'll be able to do it over and over again. It takes practice, right? It's like any skill, any art form, we do it. So presumably there's an app that you use to upload, to connect to your... You know, there isn't actually. We had an app, but we're way more efficient with just a web link.

And it doesn't restrict you from being an Android user or an iOS user. Anybody can upload. You can even use that link on a browser on your laptop and drop files in if you wanted to. We will eventually have an app that's going to be a lot more detailed than just for uploads. But today, it's literally you have a link to a web view and you can upload all your content right from there. Okay, cool. All right.

So is there a preferred format, like MP4, or does it not matter too much? Not really. We take most files, and then I think we output an H.264. But what's really cool is there's this QR code that gets created with every project. And you could actually, so what we do is we put that QR code in a brief that we send to customers for testimonials and say, just scan this to upload your footage.

We have some clients that will actually publish the QR code, put it on a poster board at an event and say, hey, share your videos of this event with us. Superb. Okay. Great. So from your experience, what types of projects or industries have you found benefit most from Lucy Hub? So what's interesting is we started in events thinking events would be a really cool place for us to play.

And then we quickly ended up in the enterprise. And one of the places I never thought we would play is HR departments. But they're creating onboarding videos. They're creating recruiting videos. And they usually have the smallest budget. So we've been really helpful for them because the volumes that they want to create, they're typically not able to create. So that's been something we didn't expect.

Learning and development makes sense because we can do these things quickly and inexpensively, so you can do volumes of them. The other place that we're starting to see this get used, which we never really expected, was we have some clients that are actually using us for product launches. They're creating teasers coming up to a product launch, which I thought was a really cool idea. So we've had some people get really innovative with this stuff. We had one client's OMS team.

Literally, they created a scripted short form, two minutes long, highlighting the launch of their company's intranet and told a whole story around it. That was really interesting. Great. I was going to ask about e-commerce or little smaller sites that, I don't know, maybe they drop ship or something and they want to shelf a product. It's great for that.

It's absolutely great for that, Chris. It's so simple to do because you can show off the product. If you look at these YouTube unboxings, they're all done on a phone and they're done really simply. They're just cut together. So for a corporate team to do that, all they have to do is film, upload some notes to us and they'll get it back really quickly and they can do a lot of them very quickly. So to your point, I think e-commerce is a great place for this platform because you

you could have 100 SKUs and it's not going to cost you an exorbitant amount of money to do 100 videos with us. Yeah, sure. So what do clients, would they pay like a subscription or is it per project or? Yeah, no, they pay a subscription and depending on the subscription, it's usually, it comes out to hundreds of US dollars per video, not thousands. So it's very, very affordable.

Right. And if there's some client who has a massive amount of videos to do, I suppose you do offers for them, new deals. They're generating a lot. Yeah, we do a lot of enterprise license deals too. We have a handful of clients that have those right now. That's great. All right then. So we've on this subject, so video content is becoming essential for branding. So how does Lucy Hub help companies amplify their brand's voice effectively?

So great question. I think one of them is volume. Three years ago when I was running another company, you would film, you would spend 100, 150,000 USD and you'd shoot this 30 or 60 second piece and then you would do multiple cut downs and you would milk that video for an entire year.

What's happened is the shelf life for these videos has been reduced, right? So you're lucky if a video is going to last a week or two weeks on any of these platforms. And so one of the ways we help amplify the brand story is cost-effectively pushing out a lot more content. We have a company right out here in Vegas, and that's literally what they say. They say, you guys help us amplify our voice. So when they're out, when they're at their conferences globally, they don't need to send product.

production teams globally. They just send their marketing teams with phones and they're telling partner stories. They're telling customer stories. They're telling the event story. And so they can push a lot more content out a lot faster. So that's really one way. The other thing which I think is equally as important or even more important is with our platform,

The brand person, the marketer gets to tell that story. They don't have to convey that story to a filmmaker to go tell it in their eyes. The brand manager or the marketer, whoever's closest to this product can go tell that story. They know it better than anybody.

And so I feel like you're getting way better stories because they're not being transferred into a script and a shot list and all of this. Someone's just grabbing a phone and talking about it or somebody's going to an event saying, I know these three things are really important. I'm just going to go grab them. So they're doing things a lot faster and they're actually, I think, telling a better story because it's coming from the person's lens, not necessarily from a filmmaker's lens.

Are you noticing a kind of general trend like all towards, I don't know, comedy kind of style videos or sort of dancing, random dance street? Well, you know, what we're noticing is just a lot of, a lot of, um,

There's a lot more. So a lot of lo-fi, right? They don't care as much about it as being beautiful. But I think there's a lot more of an action when you see something lo-fi because you know it's not built to be beautiful and all of this stuff. And I'll give you a really good example. We have a client that's a nonprofit.

And every year they hire a professional team to go tell this. It's the story that's supposed to get you to write the checks to the nonprofit and kind of pull at your heartstrings. Last year, they decided the president of the nonprofit grabbed two iPhones and a lavalier set and went and gave the interviews herself and got the interviews herself. And it was the most they've raised in their fundraising efforts. And I asked her, I said, what do you think you attribute that to?

And she said, I feel like people were able to relate more to the videos we created this year than they're typically able to relate to because they just have this sense of rawness to them that, you know, polished videos typically don't. Absolutely. Fascinating. So it's becoming more personal, more like an influencer kind of.

kind of style. Yeah, no, exactly. Exactly. And I think on the flip side, you know, anytime you put a, a person in front of a camera, there's this level of nervousness because like, Oh my God, I'm in front of a camera and I have to say the right things. And, but if you put a phone in front of them, everybody's used to having a phone in front of them that, that, that,

tense feeling kind of drops and you get a more natural response. It's really interesting. That's been one of the most interesting things I've found. You light up a place and you put someone in front of a camera, they're automatically nervous. You hold your phone up in front of them and say, hey, answer this question for me.

No problem. Yeah, it makes complete sense. Yeah, desensitized to only experience. Yeah. Yeah, absolutely. Yeah, good point. So how does Lucy help handle other branding elements like graphics or music? So we have access to royalty-free libraries for music, but branding elements are really, really important. So we have something called the brand box on the platform.

So companies upload their style guides and their brand details. That way, every video that gets delivered for them is on brand. It's their font, their colors, their logo, their lower thirds, whatever they want to put in there. But it's a really important part of the audience we typically sell to is corporate, corporate videos. And so it's a pretty important part of that. And we do have some YouTubers as well. And it's important for them too. Their brand is just as important. Any names you can draw, Paul?

Fair enough. So you include music as well sometimes, do you? As needed? All the time. Yeah, all the time. In fact, we ask you what you're looking for. We have an upload mechanism. If you want to upload your own music, we do warn you that if it's copyrighted, you're probably going to get shut down and that we're not giving, you know,

we're not suggesting you do that. So you pass on the responsibility, if it's copyrighted or not, to the client. Yes, we pass on all that responsibility. And even on the platform, if you have guests or people filming for your project,

There's a disclaimer that comes up that says, I need to give Company X permission to use my footage. And then once the client accepts the video, we close out the project and they download it and it's their responsibility. Does that include background music, incidental music, radio playing or something? Yep. Yeah, so irritating. Is there any way to edit that out?

We actually, there's sometimes there is, there's some tools that will help you, but, but, you know, it's, it's difficult. Yeah. It's accidental, incidental, not intended for the, you know, for the advert. That's a shame. Okay. So how secure is the Lucy Hub platform in terms of storing and sharing video content, presuming it's a cloud system?

It's a really important question because we do sell to the enterprise and one of our biggest customers is actually a cybersecurity company, which we went through a two month audit with them before they even signed a contract with us. We are a Microsoft partner, so we're on the Azure cloud. And a big reason for that is because of the security and the guardrails they have, not just for the cloud, but even on the Azure OpenAI side of things.

So we are a lot of our customers are Microsoft customers. And so it makes sense for us to be able to use the same infrastructure they're using for other enterprise products. We're chate.

Are you finding your server requirements? I'm guessing the data is ballooning pretty quickly. It is, it is. That's a constant battle, actually. You have to keep increasing it, which is a good problem to have, right? That means there's more people using the platform and creating content with it. Do you need this for you around the world, given that people can access you from anywhere, or is it all kind of in the US? No, that's a great question. We actually do have, we're set up all over the world

both with our server infrastructure and our teams. And a lot of it is by design to make it as fast as possible for customers to upload and as fast as possible for editors to download. Yeah, exactly. So even time zones and stuff, what kind of response times are we looking at? Are we primarily US hours or international? That's another great question. So we're a global company by design.

And part of that is to leverage time zones to be able to deliver as quickly as possible. You know, right now we say we keep US hours and more specifically, we keep, you know, Pacific time hours since we're based in Las Vegas. But this company doesn't sleep. There's always somewhere somebody's always working in this company. And we have two specific clients that are delivering at a global level. So they're literally doing projects all over the world with us right now. Yeah.

So are you noticing a particular interest from specific countries or regions more than others or?

I think that's a function of marketing. But I think what is interesting is when we do get a client in the US and they are a global client, the other teams start asking about it very quickly. And so there's a few companies specifically that as soon as they became clients, teams in Australia started calling, teams in the UK started calling, teams in South Africa started calling. And so it's been really interesting to see how it's expanded and how easy it is to be...

global right out of the gates. You don't necessarily need localization or any of that. They're filming on their devices and they're using the platform just as a conduit or a tool. So that's been really great to see. Are you needing much marketing or getting good recommendations, word of mouth, whatever? Word of mouth is good. I mean, you can never have enough marketing in my opinion, but we're getting good word of mouth. Seeing is believing. So part of our sales cycle is

If a client is interested, we just let them try the platform and build a video on it. And that usually determines if they want to use the product or not. Great. Do you have like a trial period if anyone's interested? Yeah, we give them, typically we give them a free video and say, let's pick a project and just set up the platform or work on a project with us and see how you like it.

And, you know, the great thing for me is when they do a project and they say, oh, I think I could do five of these a year. Then they see all these other opportunities that they never looked at because it was cost prohibitive. Our reorder rates, our renewal rates are really high. And I love that because it means clients are using it and keep using it. Absolutely. Excellent feedback usually. They're coming back for more. Yeah.

Good sign. So looking ahead, what innovations or features do you hope to introduce to Lucy Hub for creators? So we, two fronts, Chris. One is on the editing side, on the professional services side for our own team. We're building a series of tools to accelerate the edits, professional edits even faster. We're also building another set of AI tools for our customers so that they can do some of this themselves and

make it a true hybrid platform. One of the things that we're going to be releasing in the next 90 days, which I can talk about, is our text-to-edit.

professional editing tools already have text to edit, but consumers don't have that. So we get asked a lot to do interviews or podcast cut downs. And you're in the podcast business, it's difficult to give your podcast to somebody else and say, find the best parts for me. And so with the tool that's coming out in the next quarter, you

You'll actually be able to upload your podcast. It'll pull the transcript and you'll be able to say, give me the sentence at one minute and then tie that to the sentence at three minutes and then tie it to the other one at 10 minutes and stitch it together. And I'll just do the stitch for you. And you can just download and use it or you can send it to the post team and say, okay, now add my graphics and my B-roll to it.

But one of the biggest challenges with production teams is how do you take a testimonial or an interview and get the right parts without going back and forth 10 times with the client? We want to eliminate that by giving that tool to the client and say, you tell us what you want and just push it into the project. Yeah, absolutely. Is there any designs for kind of offline functionality? Like once you get the app working, say there's, I don't know, you're out in the wilds, there's no internet.

Would there be a possibility of that? You can't with the AI tools because you have to hit these. A, you have to store that content, which is big. And B, you have to hit these tools to tag them and everything. So we haven't even thought about that part of it yet. But right now, you've got to be connected. Yeah, that makes sense. All right. Another thing I've seen, well, it's been a while now. It's quite popular. Shorts on Facebook or YouTube and stuff like that. Presumably...

you could get Lucy Hub to do that for you. The ones that really impressed me, it's like a continuous loop. It starts and ends. I don't know if I'm making any sense. No, you are making sense. We have done some of those for clients. We have one corporate client that does a lot of YouTube content, short-form YouTube content. They're probably one of our power users. They're cranking out 20, 30 videos a month right now.

So yeah, you absolutely could use it for any of that stuff. And we've got clients like that. They typically have a theme and a look and a feel and a template and they upload all that.

And we make sure we deliver it really quickly for them. Have you had any call from musicians for music videos or anything like that? So I'm actually, I'm a musician and I play music in Vegas and I have a podcast called Makers and Jam. So it's makers and then the letter N and jam. And one of the things we do is we use Lucy Hub for the Makers and Jam podcast. So we do all the cutdowns for social media using this platform.

which is kind of where the idea for the other tool that we're building came. As I said, if I have this problem, everybody else has this problem too. So we have done that. I'll tell you one of the coolest stories is I get to play with some awesome musicians in Vegas because there's so much talent out here. There was a woman from, I think, American Idol, and I was going to be her drummer for these shows. And I told my team, I said, guys, let's...

Let's use Lucy Hub to do a crowdsourced music video. And so we went to the venue to ask for permission. And they said, look, you cannot film anything in here with professional cameras. And I pulled up my phone. I said, well, what about with a phone? He goes, yeah, you can do whatever you want with a phone. So we actually had, I don't know, it was like seven or 10 different phones from different people.

film one song at different angles and we stitched them together and we created a music video of that song using user generated content, which was really cool. Yeah, it's very cool. And we've, we've since had musicians actually hire us, well, use the platform to create their video sizzles for their, for their music, for their bands. They'll get their, their fans to film it. They'll upload that along with their, the soundboard and they'll stitch together a 60 second for them.

Get that cranked out quick enough they could give it to everybody at the gig as well, right? Yeah, we don't do that yet. The problem with most bands is they can't afford it. But there's systems we can get to them and very cost-effectively.

and they can use that for other shows or promotional pieces or to send to promoters. Oh, fantastic. Excellent. That's all my questions, actually. We have exhausted them. Anything else you think we should discuss or you'd like to mention about Lucy Help before we go? What I think is interesting is that the world is evolving so fast, so is this product. I think, Chris, if you and I talked in

six months, there'd be some even bigger developments probably around what the product can do and how it's pivoted. Absolutely. Great. So is there any social media you'd like to promote apart from Lucy Hub? You know, we're on LinkedIn. Lucy Hub on LinkedIn. We are on Instagram and Facebook.

and TikTok. So we'd love to have anybody join us there and see some of the videos we create. And we actually use it internally a lot. We'll highlight specific events or specific holidays and things like that. And as a video company, I think we've generated a hundred videos, social media videos for ourselves internally, social media and education and training videos internally over the last nine months. So what's the saying? We drink our own Kool-Aid or

eat our own food or something like that. But we are avid users of the product. We use it every day. Excellent. Great. Obviously, Makers and Jams are the other ones to check out.

Makers and Jam is the podcast. It's on YouTube and on Spotify. It's a video podcast where I interview professionals who have a musical background or just musicians and we talk about what they're doing and then we play songs together as a full band. Well, that sounds great. I might check it out myself. But other than that, thank you for your time. That was very, very interesting.

No, I appreciate you inviting me. It was fun. And that concludes this episode of Lexicon. Thank you all for tuning in and being our guests today. Follow our social media channels for the latest science and technology news. Also, don't forget to explore our IE Plus subscription plans. Goodbye for now.