If you’ve been to the wine shop lately you may have noticed a trend: wines marketed specifically toward younger drinkers. Many are natural, organic, or biodynamic. Others are made without special certification but boast backstories that focus on the producers, not just the region or grapes. Wine writer Hannah Crosbie joins Lilah to give us a primer on what young wine drinkers want. Why are pét nats, skin-contact wines, and chilled reds suddenly everywhere?
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Links (all FT links get you past the paywall):
– Hannah’s article on what young wine drinkers want: https://on.ft.com/3P2v4hU)
– Hannah is on X @hancrosbie). Her book Corker drops this spring.
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Read a transcript of this episode on FT.com)
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