The invasion led to a clampdown on freedom of expression and cultural spaces, resulting in fewer young people attending and a noticeable shift in the club's identity and spirit. The soul of these places has changed, and they now feel empty and uncertain.
Influencers like Ekaterina Mizulina encourage young Russians to embrace patriotic behavior, such as singing the national anthem and reporting dissenting voices. Her Telegram channel, with nearly 800,000 subscribers, normalizes denunciations and supports the Kremlin's narrative.
The Kremlin has introduced militarized education, including history books blaming the U.S. for the war, drone operation training for students, and 'hero desks' in schools honoring fallen soldiers. These measures aim to instill a militarized, patriotic mindset from a young age.
A poll in August found that seven in ten Russians aged 18 to 24 support Russia's war in Ukraine. This suggests a significant shift in young people's attitudes toward the conflict and the Kremlin's narrative.
Minors engaging in anti-war actions have faced severe criminal charges, and many young creatives have fled the country. The government has also targeted cultural spaces, leading to the closure of clubs and a dilution of Russia's artistic and musical culture.
Shaman is a popular ultra-nationalist pop star who represents the new face of wartime Russian culture. His song 'I Am Russian, Yarosky' has become a nationalist anthem, reflecting the shift toward patriotic and militaristic themes in Russian music.
The Safe Internet League, led by Mizulina, advocates for internet censorship and promotes a 'safe' online environment for young Russians. However, her definition of 'safe' often includes censoring LGBT content and anything perceived as anti-Kremlin or pro-Ukraine.
Naumolva, a young propagandist, was recruited by state TV to spread the Kremlin's narrative about the war. Despite her lack of journalistic experience, she has become a prominent figure in wartime propaganda, reflecting the Kremlin's efforts to shape young minds.
Russian culture has shifted toward ultranationalism, with a focus on patriotic themes, militarization, and Orthodox Christian values. Influencers and state-sanctioned artists dominate, while dissenting voices and liberal creatives have been silenced or exiled.
Arseny represents a segment of young Russians who observe the patriotic pressure but choose not to fully embrace it. He believes the state's ideology lacks substance and that young people can recognize and resist the pressure to conform.
When Francesca Ebel, a Russia correspondent for The Post, returned to one of Moscow’s most popular nightclubs after Russia’s invasion of Ukraine began, she noticed differences. The physical structure was there, but there were fewer young artists. Something had changed.
What Ebel noticed that night was just one example of a bigger shift. Her reporting has since found that young Russians are increasingly embracing a culture of ultranationalist patriotism) and Orthodox Christian values. Online influencers and Kremlin-sanctioned artists are changing the narratives on war and identity. An independent poll this year found a majority of Russians ages 18 to 24 support Russia’s war in Ukraine. Conforming can bring rewards and career advancement. Defiance can mean jail – or worse.
Today on “Post Reports,” Ebel speaks with host Elahe Izadi about her reporting inside Russia on how Putin’s propaganda strategies toward Russian youth are working – and creating a new generation to carry forward the Kremlin’s anti-Western ideology.
Read more from The Post’s “Russia, Remastered” series:
Today’s show was produced by Elana Gordon, with help from Emma Talkoff. It was mixed by Rennie Svirnovskiy, who also helped with translation. It was edited by Monica Campbell, with help from Maggie Penman. Thanks to David Herszenhorn, Paul Schemm and Jenn Amur.
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