Brandmarks (or abstract marks) are redefining the way we approach logo design. They are designed to be instantly recognizable, memorable, and adaptable across a number of platforms and mediums - exactly what you need in a digital world As far as logo design, how do they stack up against Wordmarks and Lettermarks?Why do the modern-day logo giants like Draplin, Allan Peters and James Martin emphasize Brandmarks in their work?In this episode of The Angry Designer, join the bearded behemoths as they try to tackle the future of logo design: Brandmark vs Wordmark vs Lettermark? In this episode, the gents cover:- What is a logo- What is a Brandmark, Wordmark, Lettermark- Strengths and weaknesses of each- Aaron Draplin, Allan Peters, James Martin- Brandmark Logo design processBy the end of this episode, you'll have all the information you'll need to present different Logo options to your clients, and being able to recommend which they should go with. Cha Ching!!!
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