In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizing the importance of engagement over mere views. They share insights on content marketing and tracking revenue generation.
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Check out more of Eric’s content (Leveling UP YT)) and Neil’s videos (Neil Patel YT))
TIME-STAMPED SHOW NOTES:
(00:00) Scaling LinkedIn ABM Campaigns
(02:46) The Value of Engagement Over Views
(05:57) Hand-to-Hand Combat in Marketing
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Single Grain) << Eric’s ad agency
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NP Digital) << Neil’s ad agency
