#537: [Right Now at AWS] Improve Content & Reduce Churn with External Datasets
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Media and entertainment (M&E) companies are improving content, reducing churn, and solving persistent challenges, like title matching, with third-party, external data sources. Yet, incorporating external data can be challenging with various vendors and integration methods. In this episode, Harry Lin, AWS Data Exchange Business Development Specialist for M&E, shares emerging data use cases and strategies to simplify data integration into workflows.

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