Podcast #1174: Video Trends
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Welcome to the H D T V pog caps featuring the H D guys are a dedi, an and braid now the H D T V podcast. I welcome to the H D T V and home deter podcast. This is episode eleven seventy four, november first twenty twenty four.

Welcome to a new month. And um as IT is a new month, we'll give you the full contact info for the podcast. Of course, you can find us at our website, ht guys dot com, and at the website you'll full you'll find all of our full contact.

Our email address is ht guys at ht guys not coming and send a email. Sometimes we read those back on the show. If you ve got a question for us or a question for the wider listening audience, um we can ask the listening audience. Sometimes they can help out where we can. Uh you'll also find that we are crazily active on the social media scene.

Ora is at H D T P podcast i'm at britain, Russell on x and ora is also on instagram IT um at O C R claim treasures as where you can follow R S speaker bills and I am a proud owner of some of our as speakers and listen to them on the regular and love them very much. So that's A A pretty cool thing to follow as well. And I think that's IT for us these days. As for as ways to connect with us as first contact info.

did I miss anything? No, we have a phone number way back in the early days, but we don't do that anymore. If you want to get, you can send us a voice message through your email system. We will play those back every now. Then if you want to do IT that way.

that's always a good thing as well, right? And there are when you get to the website, you'll find that there are a couple ways to help support the show. We are entirely supported by the generosity of our listeners ers.

We have a patron link at the website or you can type IT into the browser yourself. It's patron dot com slash hdtv podcast. Thank you so much to those who have contributed to the show via patron, we really appreciated.

And you can also support us by buying a cup of coffee on the website. On the right hand side, if you click on the picture of a coffee cup, is a paypal donation. We have another cup there is called the caf past.

The twenty five dollar donation is also from from paypal e and with that, you get to shout out no caf pals again this week. And you know, our brain, even the emails have dropped off. So sometimes I wonder, are we just talking to ourselves with a just wanted to listeners listening? It's a during the summer, we expect the drop off, but we haven't seen a pick up after summer IT could be.

But you know, now that i'm back, i'm really enjoying listening to you talking to me. So i'm enjoying this. I'm having a good time. It's like the early days when you know nobody was listening was just just talking in recording our conversations on on the podcast.

Okay, very cool. Are we did get a couple emails you don't know before.

Begin an email. I ve got a story for you OK. So speaking of us, just just talking to each other, I might tell you a quick little story.

So last week I was in philadelphia for the show, right? You, Adrian, and unfortunately, a lower IDE on filly. I was only there for a day, right? So I flew out on a red.

I flew, had to fly at lex, and I was on a red. I tuesday night. I was meetings all day.

Wednesday went to dinner. Uh, wednesday, then went back to the hotel. Did the show? Fell a sleep? Tried to sleep. Wednesday, had trouble. Fall asleep because my clock was still california.

Time almost missed my flight at an early flight out uh, on thursday morning I delete the hotel at six am, which was still basically three california time jumped in a an uber got to the airport and I was flying delta so I flew from filly to um to atlantic and then from atlantic home to L I X. And the unfortunately part of the silly thing is that filly culture is very much like revolves around food. There's a lot in filly to celebrates food.

And so I went out to dinner with some guys from filly and you they were talking about the great food places there, and, you know, were at dinner. And IT was a decent restaurant, not great. But they were like, all, if you going to get cheetah go to this place.

And the other guys, like, now the best cheetah are at this place. And if you're going to go do this, if you got to go here, you got to go there. And my guys, i'm living a six am tomorrow, you just rub in IT in.

But anyway, i'd aggress. So I flew into and I was in atlanta a little bit of time, so I wanted to the lounge. I was hanging out there. I wasn't really paying attention, anything, kind half zome mode, because I was basically still like four. I M for me.

I stumble onto the plane, I sit down, I take my seat, and I don't know what kind of impression I gave on the show, but i'm i'm not really the most talk tive person in public and i'm definitely not a plane talker. You know how some people, when you get into the plane, you sit down and then they want to make a new friend and they want to talk to you for the whole flight. That's not me by any stretch of the imagination.

When I get onto the plane, I typically already have headphones on and I sit down and i'm kind of walked in in the zone. I'm giving every indication that i'm not really interested in having a conversation. And then by the time we hit altitude and pull in the area podds out, i'm putting in my over ear headphones and I think they got my laptop out in a workin or i've got an ipad out and i've got some video on and i'm watching something.

So I do the same thing on this flight, and i'm kind of half a sleep anyways, because you, the whole trip was a bit of a blur. R, and i'm, you know, kind of trying to stay away. I'm trying to get some worked on on the flight.

And so I sit down in my seat. I'm on the L. C.

And another gentleman comes in h, he sits in the window seat next to me and you know, got a little bit older than me, grey hair, grey beard. He's got his airports in his years as well. So how my god had pretty cool this guys, you pretty chill. He's not going to want to talk to me. He's locked and he's diet and he's doing his own thing.

Um and then you there's a couple kind of across the al for me, everybody, he's kind of doing their own thing, would do the whole flight, get home land, L X, and the flight was pretty and i'm pulling my bag down once we land and get my bag down from the overhead bin. And as soon as we land, the dude from the row behind me says to the guy in the seat next to me, he's like, hey, rick, you know, thanks for the stuff that you do on youtube. Really cool stuff.

And then I look at the guy, and then the guy that was in the aisle across from me, he goes, man, feels like I should know who you are. That's the second person that I saw. You say something to you.

I saw a guy in the lunch. You grab you and take a self e with you. And then this guy said something about you on youtube, figure, if my kid was here, you would know who you are, but I don't really know who you are.

And then i'm looking at them go and, uh, oh, I know exactly who you are. And I was sitting next to you for the entire flight, and I know exactly who you are. And then someone in the row behind us looks them and goes, oh, hey, my daughter also has, uh, perfect pitch and SHE lives at and he starts telling this, got the story.

And so this guy, you can see him he he's kind of he's not like super outgoing. He's just kind of like shaking his head and smile and and saying, you can tell he gets IT all the time. He's kind of taking IT in but know he's not really engaging because he doesn't want people to be you know kind of like just craving for stories and in everything.

Just sort wants to get off the plane and go do what he's going to do. And I realized at that point that I had been sit in next to rick biao the entire flight and hadn't paid attention because I was just sort of in my own zone. And by that point, when I realized IT and i'm looking at them and I didn't introduce myself, I didn't say who I was.

I didn't say, hey, we talk about you on my podcast all the time and we've talked about your videos and we've talked about what you've talked about on our show and and everything. I just completely ignored IT, completely ignored the fact that I knew who he was, didn't fungal out at all, just got off the plane and walked away and, you know, ignored the whole thing. But there is my little brush with a youtube celebrity that completely ignored the entire flight.

But I flew home on the flight from atlanta, L. X. Next to rick biao. And the funny thing was the guy that said, hey, I should know who you are because i've seen a bunch of people of gravy and take office and stuff was like, if my kid was here he would know who you who you are and then the wife was like, ah our kid he's uh he's told in the youtube he knows all the youtube stuff and somehow said the age of their kid, kids six years old, right and so then ricks, like these smiles and just kind of nods his head.

You know, he seems like he's not like super extrovert, right? Seems like A A little a bit more of an he wasn't really engaging with anybody but just being very polite, just kind of smiling and nodding but the fact that like they thought that they're sexy old kid would know who he was because he's a youtube star was just funny to me and I was kind of smiling and kind of chuckling to myself about the whole thing. But there was, I flew home next to rick by auto on the flight and completely ignored the guy the whole time.

And I kind of felt bad about IT. I should have that. He said, hey, would pretty cool to be flying next to you because you've got some red stuff on youtube. But I completely ignore the .

whole time home well, yeah, you know he's actually bigger than youtube. he. Youtube is what he's doing now, but he's been in the music industry for years.

My big stories, I SAT next Marcus Allen one time, and I didn't know who he was. And that's because he went to USA, of course, and everyone around me was making a big deal. They're all looking at them.

I'm going, I think I should know who he is, just like what you said. But we were chatting a little bit and at the time I was working for delta, so I tel him what I was doing and everything. He just asked me a couple of questions about the I F E system.

And then I told him what I did and that I was working for delta, ba, ba, blah. So we had a great conversation, and IT was all about the I F E system. And then when I got off the plane, I said, you know, you look familiar, but I can't quite place who you are. The all market salon and I like, I ARM, I got, I knew you were football player and then we departed, you know, want separate ways and never seen him again.

You all .

right, all right. Well, now, uh, email, first one came to us from mike and, uh, he's remember last week we were talking about that really expensive turntable. Well, I was completely pleased when I got this in meal because that turntable, for what was a fifteen thousand dollars, something like that, was nothing compared to what these certain tables are in this article at what high five.

And they have a list of the most expensive turn tables, the ten of the world's most expensive turn tables, brain. These things are over the the Prices they give our in pounds. But if you translate them over one hundred thousand dollars and they are, they're just like a work of art. These things, I don't know how good they sound, but they look beautiful.

I going to go, no, no, I wasn't. I wasn't .

going to go through any of just kind of level link to IT, but the point is that the turn table industry, the highland, the alter high, and I was I I wasn't even aware that there were turn tables this expensive. And when I saw that fifteen thousand, I thought that was insane, but that just like little baby.

compared to these things, there's one in and for summer, and I can't grow right now, like the page got locked up, but there's one in here called the tech das air force one. And IT IT cost seventy five thousand pounds, which is probably around. And what that is probably like eighty, eighty five thousand bx, something like that.

And IT has A A feature. So IT has air bearings to support the platter, has got air isolation suspension. And IT has something that if you have warped records, IT has the ability to suck the record flat onto its flatter, so that the IT makes the record flat when you play IT, so that IT makes IT easier for the cartage to play the records.

So even if you have old warped records that actually flattens IT by sucking IT flat onto the platter and the thing looks like IT comes off of a spaceship when you look at the record player itself. But ah this this stuff crazy but isn't yeah like an eighty thousand dollar record player. If you want the ability to suck your record flat when you play them eighty grand to get you.

that will have a link to this. And you can, like I said, these are works of art. How good they sound. I'm sure they sound fine. And but these are works of art that, in my opinion, you build an entire room around these things, not just just a music system, an entire .

room around IT. All right. The next email is also about turn tables. And IT says, I agree that unless the turn table is really cheap, other factors will affect the sound more. Brain mentioned that acoustic play a major role in whether a turntable will sound good and acoustics for a room with stereo system, however, is different than a surround system.

In a stereo system, you're relying on room reflections to create a sense of spacious ously if you have furnishing such as thick rug, a pulsate furniture and bookcases with books, these provide enough to fusion and absorption, so the room is not too live or too harsh. What's more important in my experience is that you have speakers that measure well with enough amplification. The speakers since you're hearing direct sounds from the speaker uh and room reflection need to have wide and even dispersion where the frequency response curve is of a similar shape as you go off angle, so you can drop off in volume as you go off angle.

But IT needs to be of a similar shape if the reflected sounds and direct sounds from the speaker have different frequency response, IT will definitely sound harsh as the listener will detect this difference. I think acoustic treatments are more about priority for surround systems. You want less reflected sound since the surrounding speakers are providing that immersive experience.

Instead, anyone who wants to do a deep dive into acoustics can read sound reproduction by fluid tool. This is one of the go to references cited over the years by websites and people that I have relied on for advice for select audio gear and rum acoustics. I also found a useful to look at the detailed measures of speakers that are objective and independent on sites like iran's audio corner and audio holic.

And we dig the guys over audio holic, say do a great job and maybe the H T. Guys could have a one or two shows um could do one, two shows focusing on acoustics IT can get pretty difficult to get good advice as there's a lot of misinformation. Thanks for the great podcast and that's from stand in pitcher g.

pensylvania. I was just down the street from pittsburgh, stan. We should have hooked up.

But thank you. Stand really good email, great information there. And that's a good idea. Maybe do a couple shows on acoustics and room acoustics are in in the future.

And our last email is from Nelson and bradin. I should have mentioned this on the lasso, and we did our list of halloween show. One of them was a nightmare before a Christmas. And the name of the villa in that movie is google google. And that's kind of a play on when you would go uga booga for um friday, the thirteen th.

And the thing is when you are on vacation, we did have a friday, the third eth and DJ was like, I didn't want to do that because that's britten saying I thought, you know, I was just going to leave IT. So we just there was no uga booga. So hopely on the next friday, the thirteen, we will get an uga bug from you. I will bring you back exactly.

bring IT back. All right. So you know, I think we've talked about this a little bit in the past, but it's now become a reality.

Disney, Warner brother's discovery, c universal and other streamers are forging partnerships with food delivery and grocery companies like cragg, dor, dash and indecent. These collaborations are designed to bundle streaming subscriptions with food services. They're providing added value to consumers and potentially expanding user bases of both industries.

And the streamers are hoping that these food partnerships will reduce churn. So it's like a netflix and dinner and chill kind of thing so that if you want to watch dinner and a movie, but you're stay in home for dinner and a movie, it's all in kind of that one convenient package. And we've talked about that in the past. IT makes a lot of sense for these services to to to play together and and be nice together, but they're now starting to try to bundle them and kind of you know see where they can collaborate and um bring the services together or get benefit from each other.

You know that be interesting if you are watching a movie on netflix, something would pop up and say if you order with this code, you can get you know ten percent of ba ba ba whatever is and the nice thing about netflix, they don't have to worry about that code getting out there and people just using IT even though they're not watching IT because I would just come up IT could be unique to you. And once you use IT, IT goes away.

So there is a really good way to do that. And yeah, it's like, hey, wanted to get a pizza and if they're smart, they would even work with local establishments because we pizza place here is called empanada man and it's just one pizza place. It's just it's not a chain and they make the best pizza in the area for us.

And to be great if they reached out and said, hey, would you like to be part of this? And people who live in lake force mission, B, O. And parts of irvine could use a code, and we will have pizza livered from you. So I see where this would definitely work out.

Yeah, they can do like even do like some menu integration ation in the network. You could just, hey, I want a pizza that pulls up the menu and you have a peppo, I pizz hit order, then your pizza is delivered. I think that would make things super convenient, super easy.

There's definitely ways that this could work and work really, really well because there's a lot at times. So you're sitting at home, you watching a moving. A man am angry.

I could use some food right now. Just give me a pizza. Yeah.

I wouldn't even have to be integrated into the movie. When you scroll over, you bring up the menu button, there could be a food tab, you go on there and all the different restaurants that are participating and your address is already netflix has your address and when you click pay or buy, you will get the food and they would build your netflix account.

And if it's just automatic IT could be really call because a lot of times when we want to order food, we're like, okay, there's um like a barbecue rib joint local here, at least in south n california in the world else is called lucies. Sometimes I want lucies, so we got to pick up the phone. Okay, what does everybody won and then you order but I would just be nice just integrator right there.

He takes the order and you click go and IT just shows up at the door and you don't enough to tip the person. You can include that in there, all that stuff. So yeah, i'm looking forward to this.

All right. Our next new story, south korean tech giant is for the first time releasing user data on its free ad supported streaming service, samsung T, V. Plus of the south korean tech giant is samsung, and they are disclosing that the fast service now has eighty eight million monthly active users.

And that's the number one APP on samsung tvs in the us. Samsung g IT, should be noted, is the best selling TV brand in the country, and samsung TV plus is baked into every device. And for comparison, the three biggest players in the free ad supported swiming are roku to b and pluto.

We're going to talk about that here in a little bit. They all have mause around eighty to ninety million according to disclosures from those companies. And for the time being, the company thinks that IT has runway to build a meaningful advertising business with tech at its at the center of IT.

I'm only bring fast. T V. Is fast becoming the choice for a lot of people?

yeah. And IT seems like the fast services, having the television is a clear advantage because you buy the TV and if you've cut the cord, you don't have cable, you don't have satellite. Then having A, A, A free alternative where you just turn the TV on another is something you can watch instantly makes a lot of sense.

You don't have to get another box to plug into the TV to to watch something. And speaking of another box to plug into the TV to watch something, this month, cord cut or news surveyed more than one thousand of their readers about how they cut the cord. And from their spring twenty twenty four survey, roku was the clear leader in the world of cord cutting and is far ahead of other popular streaming players, including all the big boys, apple TV, fire T.

V and google TV. They ask readers what streaming device they were most likely to buy next. Twelve point five percent, said a roku. Second place with four percent of the vote was google TV fire TV came in third at three percent, and apple TV had one point six percent.

But what stands out from this report is that seventy seven point one percent of reader said they do not plan to buy a new streaming player. The number of cord cutter saying they don't don't plan to buy a new streaming player has slowly grown since they started asking the question back last spring when seventy three point three percent said they didn't plan to buy a new streaming player. And the issue is kind of like what samsung is banking on.

A growing number of core cuts are using smart tvs, and these higher cost tvs aren't something that many americans are willing to upgrade until IT becomes an necessity. And I think we had an email IT maybe was last week where someone said, you know my smart TV it's uh, the apps aren't updating anymore. They don't work.

It's a bomb and know i'm thinking about getting A H smart box to use instead of the apps are built into the TV. And how do I do IT? You know, what do I hook up so I gets around sound so i'm going to use the apps that are in the smart TV until they don't work anymore, and then i'll get the box.

And so people like, you know, if i'm gna get anything, i'm going to get a new TV. I'll just use the apps in the TV for as long as I can. And even if I mean, let's say, the roku ecosystem or the apple T V ecosystem and I buy the APP through that ecosystem, I can still log in anywhere, right? Like I buy my apps that say I buy IT to roku because i'm in the rock u ecosystem, I could still log in on my iphone, on my ipad, which means I can still logged in on a samsung TV or somewhere else so I could use the apps on a samsung TV and use them until the samsung apps don't work anymore and then I could go buy a oku.

So it's an interesting strategy that people are using now that you know I just don't need a uh, a streaming player until the apps in my smart TV just I don't need them that or I can use them and then that's when i'll go by a streaming player or IT could just be that you know people aren't aren't buying new stuff as much anymore. I've already got a streaming player on all my tvs. I'm not really upgrading things for a while.

I don't see. I need to update things for a while. Why would I need to go buy another roku or another apple T, V, when i've already gotten m on all my tvs? You know, things are saturated perhaps.

yeah. Strategy, I think, is a good strategy where you get a new TV and you use the applications that are on the T, V until they don't work anymore, then you consider getting a set top box. And if you like, the roku upper or the apple TV upper, whatever apps, amazon prime APP that probably came with your TV, you can get a set top box regardless.

You would have to download the apps to give you a lot of the same services on whatever device you get. But that is A, I think, the approach that a lot of people are doing now because the T, V S will outlast the apps site on there. If the T, V works for ten years, the APP may not keep up with the TV electronics may not be able to keep up with the new APP technology, whether be H, D, R, fork or any know whatever else is coming down the pike.

So but the TV itself still works well. And that's kind of why, for me, a dumb TV is the best, because I just want a dumb TV put IT on the screen and let me change out my smart set top x but regardless, I think most people have settled in now on the apps, on the T, V. And that's what this service yeah and for companies.

So roku has a little bit both where they've got rock u built into T V, and we've got the external boxes. And amazon has a little bit of both. So they're trying to play on on both sides of the fence. Apple still doesn't really have both sides.

No, they do. Apple TV available on almost every T, V.

No, no. But i'm saying they don't have like the the Operating system, right?

We're like samsung the Operating system. But you can buy the apple TV APP. You can get the apple TV aps. You have access to all the programme that's .

on apple TV. But like on so when I have, like when I use broke, okay, I see what you're so you can long yes.

you have a roku T, V. I get what you're saying. You're saying there is an O S is deeply embedded in the TV.

That is true. Apple does not have that what i'm saying those you can get apple T V content on T V unless they are blocking IT. But for most parts, most of the T V uh will have an apple T V APP. And you can get your itunes in your you know your ted lassa and that kind of stuff without physically buying an apple TV box.

Yeah and I use apple TV on my roku or because I still watching like the apple T V content uh on the I just finished bad monkey um on an apple TV plus. Um but and that's interesting because there's kind of two models of how you can get all of the content from all of the various streamers.

Now if you use the apple TV APP, you can buy all of the various streamers like max and everything else p cock in and paramo plus in all those either through the platform itself, like through the roku platform or the samsung platform or just each one independently and and give each one of them your credit card. Or you can buy them all through an individual APP, right, like you go to the apple T V APP or the the prime video APP and buy them all as add on to that APP. So there's a whole bunch of different ways that you could I get all of your your streaming apps purchased where I used to be that you kind of either yeah, that's that's true.

So like now the O S I guess the like the the smart O S isn't necessarily as important because if you buy all of your streaming apps through the apple APP and then all you have to make sure is that the the platform s has the apple APP because then you just get the apple APP installed LED and it's got all of your streaming apps already built into IT. You don't even have to download all of the other streaming apps. Yeah, that's interesting. There is a bunch of different ways to get your content these days.

Yeah so it's gna be interesting down the road. What happens again for me? I think the set top box will always be at the heart for me because I don't buy one specific T V um in this house.

I have three different manufacturer TV, and I have an apple TV. So IT gives me consistent interface across all three different if you were to you say the apple TV plus APP on a samsung IT might work differently than IT does on a video or a SONY. So that's kind of where I go with IT. And yeah, if you only have one or two tvs and you have both samsung gs or both L G S or whatever, you I don't think the APP, the set t box is as necessary anymore because .

sometimes I know he does get confusing for me sometimes because I had paramount plus, but I have IT just kind of directly through the paramo plus APP. And I don't have IT through like prime video or whatever, but you can get paramount plus through prime video or through other places. And and prime video will advertise paramo plus content because you can get IT through there.

And i'll see like a show that i'm currently watching on paramo plus a little pop up on prime video. And I go to watch IT, you'll say, no, you've got to subsequent to IT. And then I realize on I gotta leave here and go to prot the paramo plus APP and to watch IT.

So it's available in a bunch of different places but you have to be you know we watching IT in the the APP where you're paying for IT. Um IT does get confusing sometimes IT would be nice if you could just pay for IT in one place and watch IT anywhere that is a available. But as probably .

never gonna en there is A T V O video trends report that just came out. I can't link to IT because it's a downloaded PDF and but I did pull out a bunch of information from IT and i'll have that posted at the site. These are only bits and pieces that I pulled out and where we're going to go through IT.

But some of the key findings are eighty four and a half percent of the respondents are prone to browser before landing on A T V show or movie. So you're just throwing around looking for something to watch. Seventy seven point eight percent of responds noted that they are at least tolerant of ads and will get to these in a little more detail, down a little bit later on.

Sixty three percent of respondents noted during a noted reducing their entertainment spending and sixty one point seven percent of the respondents noted using at least one aod or fast service in q two. And twenty two percent of pay T, V subscribers cut the cord, then later resubscribe ed to a traditional TV service. So a little buyers are most there.

So, you know, it's interesting that eighty four point five percent of respondents are prone to browser before landing on a show or movie. I've found that when I first saw that number, I was like, I don't I don't actually score through guides anymore at all ever. So I do have youtube TV.

And I watched live TV on youtube TV, and i'm watching like the world series now, but I don't ever score through the guide on youtube TV to see what's on T. V. Right now. I go to youtube TV to specifically watch the live content that I want to watch out, you know, watch a football game or watch the world series or or something else that I know I want to watch this live or that was live that i've recorded. I don't ever go to youtube T V to call through to see what's currently on live right now.

But that said, I do a lot of browser on the streaming services and just kind of crew through the content that maybe is the new stuff that shown up on netflix or prime video or whatever to see if there's anything on there that's new that I haven't watched yet. That kind of catches my fancy. So you know that is, I guess, the modern version of scrolling through the guide is just kind of browsing through the new the new shows and the new movies that i've shown up on the streaming services because I ve never in the guide .

anymore ever yeah, that's a change basically.

Yeah for sure. Uh, all right. So what is the average number of video sources? And if we go back to twenty twenty two levels, up to twenty twenty four levels, the average total number of video sources that people are using, uh, in twenty twenty two people were using nine point nine, almost ten services, then in twenty twenty three, that jumped up to ten point nine, were almost eleven, and then twenty twenty four dropped down to ten point, are started at nine point once, so drop down to nine.

So ten to eleven and down to nine people are using less video sources now. Then there were a couple years ago. And how about the number of paid services? Six point seven, up to six point nine and down to five point seven.

So people have pulled back on the number of paid sources that they're using. And then the non paid services in twenty twenty two, three point two up to four point no, and then down to three point four in twenty twenty four. So the slightly higher in non paid services, but overall people using less services and definitely less paid services in twenty twenty four versus twenty twenty two.

And I think that, that probably points to the fast services that are gaining popularity, where there's a lot more content that is that's available for free. And kind of talking to a seventies, like you've mentioned at the very beginning, almost eighty percent of people are at least somewhat tolerant of ads. And if you're getting free content, you're okay with seeing some ads if you're you know getting .

the content for free yeah and so I guess q two twenty twenty three was when we hit max sources and now were back down. I don't if the trans gin to continue to go lower, but I think we may have hit the peak. So how does household income impact the number of sources that are used? IT has an impact, but IT doesn't appear to be a substantial driver as demographics like agent geography at the low end less than twenty thousand dollars of that.

Your household income, you have about ten sources for both twenty twenty three and twenty twenty four. Now if you're looking at income over two hundred thousand, you saw the number of sources increase from ten and twenty twenty three to four hundred and twenty twenty four. So even though IT increased, the difference between the high and low end is only four sources. And that makes sense that you will make more money so you can afford more sources. But even at the low end, ten sources is a lot of sources.

And then so what are the most popular platforms or devices to watch on the again, we're going to be looking at twenty twenty two, twenty twenty three and twenty twenty four. And how many people are watching on the TV itself? Twenty twenty two, twenty, twenty two, eighty one percent watching on the TV twenty twenty three, that drop to seventy eight point nine and then back up to eighty one point three percent this year, twenty twenty four.

So eighty one to seventy eight to eighty one on the smart phone, fifty percent, up to sixty percent, and then back down to fifty one percent. Tablet, twenty nine percent, thirty percent, then down to twenty five percent. And then on the computer, thirty six percent, thirty seven percent, down to thirty three percent.

So the the T. V. State, pretty static, eighty one, seventy eight, eighty one. The smart phone was fifty percent jumped in two thousand three, the sixty percent then back down to fifty one percent.

I have no idea why the smart phone would dropped for a year and then drop back down. What happened in two thousand? Three, that everybody is watching stuff on their phones.

The tablet stayed pretty static from twenty two to twenty three, like thirty percent, then dropped in twenty four to twenty five percent, and then the computer kind of static, and twenty two and twenty three, thirty six, thirty seven percent, and then also dropped in twenty four to thirty three percent. So pretty big drop offs in smart phone, tablet and computer from twenty three to twenty four. Not a big drop off in the T.

V. But where do you think that viewing what do you think people are just watching less content because all of those devices dropped between twenty three and twenty four and there isn't really an indication where the the viewership went. Like if a different device picked up.

Yeah I you know I I look at a little bit differently. You I don't see that the drop was that significant. Basically, what I get from this for three years running, T V is how most people watch their content.

And then the number two is smart phone. You can plus reminds a few percentage points. Number three is tablet.

And then uh then actually computers a little bit higher than tablets and more people are watching on your computer than than on the taboo. That percentage stayed pretty the ranking stayed pretty consistent throughout those three years. IT just tells me TV is king.

Most of the people just want to watch on their televisions. I think the smart phone is more of a convenience. You're out you're doing something you're waiting for in line for something.

You're watching something on your smart phone or you know, I hate saying there's a lot of people before they go to bed, they watched stuff on their smart phone and the tablet. That's probably more like if you're in a commute situation where you're not driving and the computer may be law you at work, you're watching IT. So that's kind of what I take away from IT. IT T V is king is far .

as where people watch that.

And then when IT comes to discovery methods, the percentage of those who find out about new T V shows or movies from commercials has declined three percent year over year. And in comparison, word of mouth recommendation from friends continue to to remain the most commonly used method for discovery. And that is kind of, I get a lot from word of mouth and a lot of IT.

I'm in a different situation. You and I brain now in that situation where a lot of our listeners will send us emails telling us, oh, check out the show or check out that show. My guess is, if you go to the office daily, which I don't anymore, you get a lot of recommendations there as well.

Yeah, what a mouth. I'm not like the emails that we get from listeners. And I think because i'm not in the office daily, and like you said, word of mouth isn't nearly as strong as IT was a kind of back in the day when we were in the office every day talking about you know T V shows and we get around the water color, talk about twenty four and that sort of thing.

I think the last word of mouth live recommendation for a show I got was the bear. That's on hou effects. And if you watched that season, one of the bear was fantastic. He was phenomenal a season. Two of the I shouldn't run IT for people but anyways.

yeah, my wife watched is IT and I watched the couple episodes with I just didn't like i'm gone this is ridiculous.

Just wasn't for me I thought, season, what did you want? Which season did you watch?

I don't even have any idea. IT was just on while he was watching IT, and I watched a little bit of IT, so I couldn't even tell you anything about to show other than the little bit that I saw. I was like.

I tuned out. So here's my take on IT. One was excEllent. Season one was great. Season two was not good. Everybody said I was good because of how good season one was that kind of Carried on that wave.

And because season one was so great, everyone was like, okay, season too must have been great, but I really wasn't great. And then season three was not very good at all, but I kind of had a little bit of kind of moments that made you feel like season one a little bit. So kind of had some glimmer to IT, but still a little bit more like season too.

I would not be surprised to guess cancelled and doesn't get a season for. But so far, IT has just been living on its success from season one. But I really, really enjoyed season one. I've so far been disappointed in season's two and three, but top methods of discovery across the board. So the number one, like you said, was worth a mouth or from friends, fifty one percent of people said that's how they hear about new shows are the number two was commercials or ads that run during other shows at forty percent.

And that wants that an interesting one that if you're watching sort of the free version of a streamer with that puts ads on during shows or if you're watching, I guess, on a live TV service or no kind of old school cable or satellite, I don't really see ads for other shows because I don't have those versions of the subscriptions. So I don't get the benefit of this. You know, in some ways, I wish that I was watching those versions of the shows.

I guess when i'm watching like to the world series, occasionally I see one of these. Or or i'm watching a football game. Occasionally I see these.

And so sometimes I feel like i'm missing out on what are the new shows coming up because I don't see these anymore. But you know if you have the right subscription levels or you are watching a lot of live TV, you do still see those. Um do you see a lot of ads for for new shows coming up? right?

No, I don't at all. And my discovery is literally the show putting together the f fall with the shows that come out and then .

getting emails that I yeah exactly social media. Thirty nine percent of people said they find stuff on social media. I don't see ads for shows personal on social media.

Maybe I need to start saying things more around a lady and i'll get more ads on for shows, a streaming apps, a homework reen carcel ads. Thirty nine percent say they see things there. Suggestions in your pay T, V channel guide or menus, twenty seven percent say they see things there.

Prints outdoor and or online banner advertisements, fourteen percent say they see things there. News articles or stories outside of social media, nine percent say they see things there, emails or newsletters from streaming services. There's nine percent of people that get those.

And then on the radio, if you're listening to the radio, seven point eight percent of people get their a new shows or their methods of discovery comes from listening to the radio. So know if, I guess, if you're doing a lot of commuting, still going to the office and listen to the radio on your commute, they're still doing an ads for new shows on the radio. I'm working from home.

I'm not really listen to a whole lot of radio that much anymore. So most of these don't apply these methods of discovery. So my method of discovery now for shows really is that that kind of browsing through the streamers and it's browsing through param, browsing through peacock, browsing through prime, passing through netflix.

And you're seeing you know what's what are the new shows that are available um watching a talk king with um so vestas alone um you know and so it's really that means browsing for me and that really doesn't show up on here as one of the the methods. So that's my only method. I guess right now.

daily viewership is largely consistent importance of local news drops five percent year over year. Fifty four percent think local content is somewhat or very important compared to fifty nine percent in q two twenty twenty three, twenty one percent of all time spent watching video is spent watching local content, compared to twenty two point six percent in twenty twenty three.

For me, local content typically means news, because otherwise, I guess for some syndicated shows that maybe only local, but you know, like good day, whatever city you live in, like for we have good day, but I don't watch any of that stuff. Most of the news I watch, whether it's local, is I get a notification on my phone from. I have two new stations here that I have the APP on my phone and I get tions of.

There's breaking news and I watch IT. Whether I no longer have to watch my local news, I used to do that sports, I don't have to watch my local news. I just have the various teams that I follow and league es that I follow on my and traffic.

Same thing. None of those things that I, when I was A A Younger person, would watch the news specifically for that information. I don't need anymore.

So breaking news, if IT comes in as a notification on my phone, if it's something I need to go look at on the video or go watch. So for the most part, for me, there's really no local content that I watched regularly. Yeah.

same thing for me. I, I, I agree with you. Uh, so the next category here is at twenty seven percent of car owners report watching video in the car, and this is down thirteen percent from last year. And the top reasons for watching video in the car is the past time while waiting in the car, forty nine percent, and to keep children entertain, which is a huge and forty five percent to pass the time on long road trips at thirty four percent to pass the time while commuting, thirty one percent to pass the time while filling up at the gas station, twenty six percent something uh, immediately or you couldn't wait to watch IT later to watch something immediately. You couldn't wait to watch IT later twenty percent and the past the time while you're charging your electric vehicle is eighteen percent um and I don't think you're supposed to say the past the time while sitting in traffic unless you're not the driver, which guess could be also the same thing is passed time while commuting at thirty one percent um yeah I mean, all of these things, I I guess assume that you're not the driver when you're washing video in the .

car or your park. But you know, for instance, if you're passing time while you're charging your electric vehicle two, three charges, and you can watch .

season one of the bear proba .

true R S V S V O D turn decline. As more respondents turned, the ads supported tears, eighty four percent utilized S V O D services. And this is a slight decline from eighty eight percent of this time this last year.

S V O D viewing habits. T V is the prominent choice for for the S V O D, sixty seven point nine percent, smartphone twelve point five percent, computer eleven point five percent and tablet eight percent. So it's similar to just regular T V viewing that we talked about up above. T V and smartphone are one .

two and transactional video on demand or T V O D usage took a hit in q two twenty twenty four. Amazon remains firmly at the top forty four percent. Use A T V O D service. This is down about six percent from fifty point eight percent in q two of twenty twenty three, seemingly driven primarily by a decrease among P T V subscribers. The number of T V O D purchases per year in q two of twenty twenty two was nine point one percent, popped up in twenty twenty three to eleven point three percent, and then dipped back down in twenty four to seven point three percent.

and forty six percent have not gone to a movie theater. And over a year, in fact, two point two percent report that they'll most likely see a new you'll most likely see a new movie in the theater, and that's down two percent. Europe we are compared to fifty five point five percent. Who would most likely wait to stream IT? I'm in that category for sure.

Yeah, i'm trying to think about the last movie I saw in the theater might have been top gun same yeah. So it's been over a year for me. Uh, so what are the reasons that respondents prefer to stream new release movies at home? I think I would check all of the boxes on this.

The number one reason at forty six percent is IT causes more than thirty dollars to actually go to the movies. It's just too expensive. It's too much a hassle to go to the movie theater.

Thirty three percent. You can't pause the movie at the theater. Thirty percent, and I have a great TV sound system at home.

Twenty nine percent, i've got Better snacks at home. Twenty six percent, the movie theatres near me aren't very good. Fifteen percent, movie theatre seats are uncomfortable.

Fifteen percent movie theater goals are loud, rude at center of. Fourteen percent, you don't have to sit through ads and previews at home. Fourteen percent and I don't want to get sick. Ten percent so that I don't want to get sick. One really doesn't factor into my equation.

But the rest of them, you know I would kind of group the movie there's uh are nearing aren't very good with the um I have great TV sound system at home kind of into the same category but you know movies are are expensive um and I got Better snacks. I can pause the movie at home. It's just much more convenient and easier to watch the movie at home than IT is to go to the theatre.

But I enjoyed watching top con. I enjoyed washington p on at the theatre. IT was fun and IT was an nostalgic to go watch IT on the screen.

And you know what I was like a date night or something like that. It's worth that. Otherwise I agree for any movie that out. I, I just wait. And this is sixty seven percent of all A V O D.

Fast viewers noted watching some form of free live streaming T, V or fast channels, which in q two twenty twenty four account to roughly fifty one percent of the viewing time of all free abot fast services. And this has remained relatively flat year over year. And the top A O D fast services most popular, at least popular, are to be pluto TV roku channel.

Those were pretty much neck neck than free v samsung T V plus, crackle, vuu global T V plus and C B C gem. And probably the last for, or just a small fraction, the big ones, are to be flut v roku channel, free v and now samsung T, V plus. So there are a lot of options.

And the thing is great, you were talking about not really going through the TV guide. The here you almost have to because there are channels dedicated to T, V shows, and you just kind of got to go through and see what's available and not just kind of their guide is just a way of discovery, really. But there is stuff to watch and a lot of IT. Now.

I was not aware that foot had a fast service. I knew voodoo was doing free movies. And you could do add supported movies, but I didn't know that voodoo had a fast like a television service. It's interesting.

I want to check out that that good voto yes, is not very big. Yes, that's true. It's not very big at this.

And what about ad tolerance by a service type? Um so how many people are adverse to ads? You avoid watching ads during video or tolerant ads don't mind watching them sometimes or are in favor of ads. Those who prefer to watch ads during video instead of actually pain some cash. And so for pay T V, uh, those that are averse to add twenty three percent or reverse sixty three percent are tolerant and thirteen percent are actually in favor of ads.

For those who have pay TV for A S V O D that is ad supported, seventeen percent are averse to a the ads in the ads supported s vod, sixty nine percent are tolerant of them and thirteen percent are in favor of the ad supported spot for add free. Uh, twenty four percent makes sense or averse to ads because that's that's why they're on the ad free system. Sixty four percent would actually be tolerant of IT and eleven percent are in favor of ads for the free services, the free aid of the fast services.

Twenty percent of people are averse to ads. It's interesting that they're using the faster because because it's ads supported sixty five percent tolerant and fourteen percent in favor for A V M V P D. What is V M V P D stand for R D O?

That's at all. Multi video .

platform. Most people using those are averse. Ads, twenty six percent are averse to ads. Only sixty percent are tolerant, and only twelve percent are actually in favor of having ads on those platforms.

And then for social video, people hate the ads there to twenty two percent don't like the ads. Sixty five percent tolerant and only twelve percent are actually in favor. So for the free abd of for the fast services, users report the excessive and repetitive nature of ads as the top reasons for their ad a version. And this is crazy when you're watching those services that every ad that comes every ad break that comes up seems like it's the same ad every single time or the same two or three ads every single time feels like they could get a little bit more variety in the ads.

Yeah, well, they maybe they can sell the ads and nobody wants to buy the s they give a deal. No, you buy one, get ten free. But the what might take away from this is basically sixty five percent of, regardless of your platform, are tolerant of ads.

And there is a thirteen, twelve to thirteen percent of the the society who I think i've lost their mind because they're in favor of ads. I'm not in favor of ads. I mean, I get that sometimes you become aware of something that without the add, you would not be aware of. So maybe that's kind of where there are, but the adverse that's in the twenty two percent range, that is pretty consistent across the board the way people are.

Yeah, I may I think I can understand how you would be in favor of ads for like to ad support as vid or for fast services because you realize that you're watching those ads and you're getting the content for free. So i'm a fan of seeing ads because you're giving me free content. And I don't know, I don't know.

Maybe it's maybe that would be more tolerant. I'm tolerant of the ads because i'm getting the content for free um but you know on on the other hand, like yeah, give me all the ads you want cause I get content for free. Um but yeah, those those that are aren't in favor of ads on when you're paying for an ad free subscription platform. Those are the ones I think that have kind of come crazy.

Well, so the real quick that one last comment for me is there wasn't ad for the world finals drag racing, which is held in per mona every year. And I always forget about IT for whatever oh, I think is during the world series, which is alive when you watch the ads because you don't know there's nothing also to do. And there was an ad that came up for that and I said, oh, the world the world, uh, finals is in piano.

I you know, if I wanted to go, I could go. I would have never known about that, or I would slip my mind. So there are some cases where the ads are good, but I would put myself in, know the point one percent, they would be good.

Yeah, i'd be similar that everyone, like I said, sometimes I miss the fact that I don't get to see the ads for new shows, and I gotta find out myself. But yeah, interesting stuff. So if you have feedback on this, how do you find your new shows? You know, what platform do you watch on you? Are you in favor of S. D.

hatem? Fire off an email. Let us know what you think. Thank you for listening. We appreciated to wash the H, D, T, V.

and will see you next .

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