Shownotes Transcript
In this Marketing Over Coffee):
Author Tamsen Webster) talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change
Brought to you by our sponsors:NetSuite) and Wix Studio)
The new book: Say What They Can’t Unhear)
Interview on the previous book: Find Your Red Thread)
Driving action in marketing), sales, and leadership communication is not the same as creating long term change
Creating internal motivation so the behavior is repeated without outside effort
Wix Studio) is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Using Aristotle’s approach – you must lead with the elements of agreement
Story is arguement
People want to be seen as smart, capable, and good
NetSuite) is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
You can’t want it more than they do
The question of how to accelerate the understanding and adoption of new ideas
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Our theme song is Mellow G by Fonkmasters.
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