TAS 777: HUGE Trend That WILL HURT Ecommerce in 2020
Rock Your Brand Podcast
Shownotes Transcript
How confident do you feel that your ecommerce business will grow and thrive over the next year? Are there any ecommerce trends that you find yourself worrying about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back Chris Schaffer. In their conversation, Scott and Chris open up about what trends they are looking out for in 2020 and one trend in particular. You’ll want to pay close attention as the guys drop some helpful tips and insights that you’ll need to succeed in 2020. Have pen and paper ready; you are going to need it!
Amazon’s bid to dominate the advertising sector
If you were to look at the trends coming down the pike in 2020 - what trends would you worry about? While most people don’t think of it as an issue - Amazon gobbling up the online advertising sector is huge! Not only will Amazon remain the number one place where people will go to purchase a product online in 2020, but they will turn their vast network of resources on advertising. What does this change mean for ecommerce sellers like you? Tune into this episode of The Amazing Seller to hear the answer!
The value of content creation
If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand why content creation is so critical. While you might not have nearly as many resources as Amazon - the one thing you do have is the ability to generate niche content. If you can build an ecommerce business that engages customers and allows them to make a connection with your brand - you are well on your way to ecommerce success. Learn more about what it will take to keep your business competitive in 2020; make sure to listen to this episode of The Amazing Seller!
Don’t put all of your eggs in one basket!
It can be tempting to go all-in on the Amazon ecosystem - after all, they make it reasonably easy. Do you really think that Amazon has your best interests in mind? If they could undercut your product or brand and still make money - they’d do it in a heartbeat. This isn’t because Amazon is evil - they are committed to making a profit - as should you! Scott cautions sellers like you to avoid putting all of your eggs in the Amazon basket. Try building your brand the way Scott has spelled out - the results will speak for themselves! Learn more about this vital topic on this episode of The Amazing Seller!
Email list building is the way forward
One of the best ways to future-proof your business is to build an email list of your followers and fans. Over the years many people have criticized Scott about the value of building an email list - is it really worth it? Does it work? Time and time again, Scott has seen the amazing benefit of building an email list that outside circumstances can’t affect. Where do you start? How do you build an email list? Scott and his team have developed a tried and tested process that can help sellers like you build an email list. Make sure to check out the link for Scott’s email list building resource located at the end of this post.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:00] Chris joins Scott to talk about the trend that will hurt ecommerce in 2020.
- [5:30] Why a solely product-based business is risky.
- [14:00] Scott explains why content creation is key.
- [17:00] Chris explains how branding works in the retail environment.
- [23:30] Scott and Chris discuss the success of Peloton, GoPro, and Lego.
- [36:00] Does email list building actually work?
- [45:00] Closing thoughts.