TAS 753: Sales Strategies for Holiday Promotions That WORK (Simple Breakdown)
Rock Your Brand Podcast
Shownotes Transcript
Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it!
**Your email list is valuable! **
If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode!
**Make your giveaway worthwhile **
Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller!
**Take a look at the competition **
Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [5:30] Scott stresses the value of building an email list and engaging your following.
- [10:10] How to run a successful giveaway contest.
- [13:40] Make sure to target the right audience!
- [17:30] Why it's a good idea to review competitor products.
- [22:00] Check out Brand Creator’s Academy!
- [24:00] Closing thoughts from Scott.