TAS 646: Ask Scott #202 - How Can I Sell Products in Competitive Market? FB LIVE
Rock Your Brand Podcast
Shownotes Transcript
Do you have all the tools you need to help your ecommerce brand compete in a tough market? Wouldn’t it be nice if you had a clear approach that you could use to time and time again to launch products in a challenging market? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott expert insights!
If it were easy, everyone would do it!
How do you handle difficulty that comes your way? Do you easily throw in the towel or are you the type that sticks with it to find a solution? Too often people get excited about their plans only to give up on them when things get challenging. Don’t fall for that trap! If you want to build something that lasts, you’ve got to be willing to stick it out in good times and in difficult times. Let’s face it; if creating a successful and thriving ecommerce brand was easy, everyone would be doing it! If you’ve made it this far, you can count yourself among the brave and determined few. Get more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!
How to sell products in a competitive market.
Are you ready to go all in and build your ecommerce brand in a competitive market? Do you think you’ve accounted for all the challenges you’ll face along the way? On this episode of The Amazing Seller, Scott lays out his plan for selling products in a competitive market.
- Research the market you want to compete in as a whole.
- Niche down and get specific.
- Find out how you can educate your target market.
- Go where your market is hanging out — Instagram, YouTube, Facebook, etc.
- Leverage your interests or your area of expertise.
If you are ready to start putting in the work necessary to build an ecommerce brand that can compete in a crowded market, this is the episode for you. Don’t miss it!
Don’t build your brand around a product!
If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build an ecommerce brand that will last. All too often ecommerce sellers focus on the wrong aspects and get distracted by building their brand around a product. That approach might work in the short term, but it won’t work for the long haul! Scott has created a resource that sellers like you can use to build a well thought out ecommerce brand, you can find a link to this resource at the end of this post. Go further with this topic and much more from Scott by listening to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:20] Scott’s thought of the week; if it was easy, everyone would be doing it.
- [7:15] Question: How can I sell products in a competitive market?
- [17:40] Scott recaps his approach to selling in a competitive market.
- [19:20] Closing thoughts from Scott.