TAS 626: Attention is the NEW Currency in Business (5 Ways to get some)
32:25 Share

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode!

Yes, you can monetize your traffic.

One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller!

Five benefits of increasing your traffic.

Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.

• You get the right people exposed to your ecommerce brand.
• You’ll be able to launch or relaunch products easier.
• You can diversify your revenue stream.
• You get to build relationships over time.
• More opportunities will come your way.

Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits!

Five ways to get more traffic to your site.

What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.

• Create engaging content on your blog.
• Get active on social media with Facebook pages and groups.
• Create YouTube videos that your audience will find helpful.
• Utilize Facebook Ads and Facebook Live sessions.
• Collaborate with other influencers and sellers in your market.

At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [5:20] Is attention really the new currency?
• [7:00] How you can monetize your traffic.
• [11:45] Benefits of getting more traffic on your site.
• [17:45] Why you should become a top resource to your target market free of charge.
• [19:15] Create quality content featured on your home base.
• [23:40] Leverage Facebook pages and groups to drive traffic to your blog.
• [26:30] Collaborate with other ecommerce businesses and influencers in your space.
• [28:30] Why you should work on building your email list.
• [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

-