TAS 588: 4th Quarter Marketing Strategy and Plan for Boosting Sales
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Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode!

Make adjustments to your PPC strategy.

One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller!

Pick one or two things to change.

Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller!

Why you should use promotions to drive sales.

What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller!

Don’t forget to engage your email list and social media fans!

Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:30] Dial in your PPC efforts.
• [10:00] Don’t make too many changes in the 4th quarter.
• [13:00] Leveraging promotions to drive sales and traffic.
• [25:45] Using Facebook Ads and videos to engage with your audience.
• [33:30] Growing your email list with a giveaway contest.
• [36:30] Scott talks about using AdThrive and Mediavine.
• [40:45] Chris recaps a good 4th quarter marketing strategy.
• [42:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

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