TAS 567: The WRONG Way and NEW Way To USE Facebook to Grow Your Brand
Rock Your Brand Podcast
Shownotes Transcript
Did you know that one of the best ways to learn what you need to know in business is by learning what not to do? It’s true! You can learn a lot from some of the common mistakes made by others in your field. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his insights on building your brand’s presence on Facebook. If you are ready to up your game and really connect with the audience you need to take your ecommerce brand to the next level, make sure to listen to this helpful episode!
What not to do.
Remember all those times growing up when you learned what not to do by learning the hard way? You touch a hot stove once as a child and you won’t do it again! While there are many lessons in life that you can only learn the hard way, effectively reaching your audience on Facebook isn’t one of them! You don’t have to make the same mistakes, you have the opportunity to learn from someone who’s at the cutting edge, learning all the tips and insights you need to get your business off the ground. Make sure to listen to this episode of The Amazing Seller as Scott goes over some common mistakes that sellers like you can avoid when it comes to audience engagement!
Engage in a way that works!
As a small business owner, you want to get the most bang for your buck, right? Stop wasting time and resources on the old way of engagement by getting people to like your page on Facebook! Rather, target your niche audience with curated content that appeals to them through a tip or addressing a pain point. If you can deliver value in this way and keep your message short and engaging, you are on the right path! To hear more about crafting a compelling message on Facebook, make sure to listen to this episode of The Amazing Seller!
How to deliver valuable content.
Are you struggling to come up with content that will connect with your target audience? What have you tried so far? Do you think it’s time for a change in strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to delivering valuable content to his audience. According to Scott, it all comes down to crafting a relatable approach and delivering value. The last thing you want to do is to waste your audiences’ time! When you connect with your audience using a message crafted for them then you are well on your way, the next step is retargeting them. Get more details from Scott on how to retarget the right people for your brand by listening to this episode!
Make sure to check out PACE!
If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your audience on Facebook. This process falls under the attention and cultivation pillars of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:45] The old way of building a Facebook presence.
- [10:45] The better way to engage with people on Facebook.
- [20:20] How to make the best content for your audience.
- [24:30] Scott runs through what it takes to engage a Facebook audience.
- [28:00] Why you need to check out the PACE method.
- [30:00] Closing thoughts from Scott.