TAS 525: The 3 Pillars of Building Your Brand to Dominate Your Niche
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Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth!

What does it mean to build a brand?

Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode!

Have you built your home base yet?

If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it!

Build an email list and use it!

Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you!

External channels can help you build your brand’s presence.

One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:30] What does it mean to build a brand?
• [5:30] Why Scott is creating content on YouTube.
• [7:00] Every business needs a “Home base.”
• [13:30] Build an email list!
• [17:30] Create external channels for your audience.
• [21:30] Why you need a Facebook fan page.
• [25:00] Scott gives an example of how to utilize a channel like YouTube.
• [29:30] Scott recaps all three pillars of building your brand.