TAS 502: Ask Scott #156 - Finding Face of Brand - Incentivized Reviews - Issues Using FBM vs FBA
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Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode!

Good customer service can make all the difference.

When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode!

Why your brand needs a spokesperson.

Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode!

Compensation for product reviews.

With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:30] How to enter to win a TAS contest.
• [5:00] The power of personality customer service.
• [11:30] Why building your own email list is so important.
• [15:30] Scott gives an update about the Product Discover Bootcamp.
• [17:50] Question #1: What does it take to find a face for your brand?
• [25:00] Question #2: Can I compensate someone for a review?
• [30:15] Question #3: Is it a good idea to move from FBA to FBM?
• [37:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/coffee)
• www.theamazingseller.com/salesbacker)
• www.product)