TAS 486: Update: Product Discovery 24 Hour Challenge (It Worked!)
Rock Your Brand Podcast
Shownotes Transcript
A few episodes back, Scott issued the Product Discovery 24 Hour Challenge. Did you take him up on the challenge? If you haven’t, it’s not too late! Take a look at the links in the resources section below to learn all about it. On this episode of The Amazing Seller, Scott shares some update from TAS followers like you who took the challenge and came back with some awesome results. Scott also has some great insights that you can use to take your ecommerce brand to the next level. Don’t miss a minute of this engaging episode!
What is the Product Discovery Checklist?
How can you build a brand in a niche market that will set your ecommerce business up for long-term success? How do you find the right market to invest your time and energy into? On this episode of The Amazing Seller, Scott explains how you can use the Product Discovery Checklist to find products that you interact with on a daily basis that could lead to your next successful product launch. If you are unfamiliar with what the Product Discovery Checklist is, here is a quick recap:
- Did you find a market?
- Are there people in social media groups for that market posting content?
- Are there 3 to 4 products currently selling to the market?
- Can you build an email list in this market?
- Are people consuming “How to” content on YouTube or Facebook?
- Can you find social media influencers in this market?
- Is this a trend that has a short life?
- Is this seasonal?
If you are ready to take the plunge with this Product Discovery 24 Hour Challenge, make sure to listen to this episode as Scott expands on this checklist and much more!
Guess what? It actually works!
Are you one of those people who likes to sit back and wait to see if an experiment or experience is worth your time? That’s great! But sooner or later you have to move from observation to participation! On this episode of The Amazing Seller, Scott shares some stories from TAS followers like you who took the plunge and went through the Product Discovery 24 Hour Challenge. While it wasn’t a walk in the park for everyone, it did end up providing some solid leads and helped to get the creative juices flowing. So what are you waiting for? Listen to this episode and find out what you’ve been missing!
Always be aware of what’s around you!
As a business leader, you are likely a curious and inquisitive person. How have you used that innate curiosity to help you as you conduct product research and look for ways to build your business? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways that staying attentive to his environment and even his conversations have served him well. Don’t leave it all up to guesswork, you can learn the skill sets necessary to make your ecommerce brand competitive. Learn more from Scott’s strategy and get the tools you need to succeed on this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:30] What is the Product Discovery 24 Hour Challenge?
- [8:00] Scott runs through the Product Discovery Checklist.
- [9:30] A stories from TAS followers who took the challenge.
- [17:30] Always be aware of what’s around you!
- [19:30] Scott recaps the checklist and offers some closing thoughts.