TAS 482: (LIVE Hot Seat) Is My Business and Products worth Saving? - Part 1
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This is a great opportunity to learn from a LIVE Hot Seat Session here on The Amazing Seller! You’ll hear Scott and Chris go over the product data of one of their Private Label Classroom students as they analyze and give their input on how the student can improve their business and get the most out of their efforts. Be patient as the guys peel back the layers and really dissect the info to get to the heart of difficulties this seller is experiencing. This is part one of a two-part episode, make sure to have pen and paper ready so you can make note of all the info that is applicable for you and the process you are currently in on your journey. Don’t miss it!

Create bundles that make sense!

When you are building your ecommerce brand, don’t forget to take the time to create product bundles that make sense to the consumer! Too often, sellers will bundle products that don’t make any sense and often confuse the buyer, don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris explain how you can set your brand up for success by delivering product bundles that provide value for your customer. Keep your brand consistent and on message by following the lessons that Scott and Chris have to share! Don’t miss this engaging episode!

Why it’s important to have a narrow focus for your product.

You’ve heard the old saying, “Jack of all trades and master of none” don’t let that saying be true of your brand or your products! While your product may have several applications, make sure that it is beneficial and not detrimental to list all those uses on your product listing! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they evaluate a listing that may be guilty of violating this important tenet. Find out how your product can stand out from the rest on this informative episode!

Traffic is vital to growing a viable ecommerce business.

While having a great product is really important, one of the critical factors of building a growing ecommerce business is getting enough traffic to your product listing. You could have a stellar product but if the traffic is missing, you’ll fail! On this episode of The Amazing Seller, Scott goes over why it’s so important to make sure your product listing is getting enough traffic. Don’t think that you can get by with subpar traffic numbers! Find out from Scott and Chris what you need to do to make sure your product is in the best position to succeed! Make sure to listen to this episode to hear more about this important topic!

Take a step back and be honest with yourself.

The last thing you want as a business leader is to sink tons of time and resources into a product that isn't’ going anywhere. How do you avoid making that mistake? What can you do to ensure that you have the clarity to see when it’s time to reevaluate? On this episode of The Amazing Seller, Scott explains how sellers like you can take a step back and be honest with yourself about the state of your business. While it may be difficult, it’s absolutely critical for successful business leaders to evaluate and learn from the highs and lows of starting their business. Where are you currently at in the process? What decisions do you need to make? Learn more on this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [5:30] Scott and Chris jump into a Hot Seat Session.
• [7:30] Scott start’s to unpack several points to consider.
• [11:30] Chris goes over the multiple listings.
• [15:00] Why it’s important to have a singular focus for your product.
• [17:00] Create bundles that make sense.
• [19:30] Is your product getting enough traffic to be profitable?
• [25:00] Don’t forget to make sure your conversion rate is