TAS 463: (Ask Scott #143) Timing Product Launches - Alibaba Ripping Me OFF - Using Old Account for NEW Brand
Rock Your Brand Podcast
Shownotes Transcript
Are you excited about the direction of your business? Do you feel like you have all the tools and lessons you need to go out there and build a thriving ecommerce brand? If you need that extra push to keep going and continue firing on cylinders, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles questions from listeners like you. Make sure to listen to as Scott touches on topics including the timing of your product launch, what to do when it looks like your supplier is ripping you off, and much more!
Prepping for the future!
You might be really focused and honed in on your business right now, and that’s great! But what about the next step? Are there things you can be doing right now to prepare for the future? On this episode of The Amazing Seller, Scott gives his helpful thought of the week that centers on preparing for the next step on your journey. Scott wants all of his followers to hold on to this important truth that he finds crucial, “Build today, for tomorrow’s success and results.” That’s some fantastic advice! Make sure to listen to this episode as Scott expands on this wisdom and much more!
Go ahead, start your PPC campaign before you have reviews.
As you finish up your product research and the other steps necessary to launch your first product, you might be wondering about how and when to launch your PPC campaign. On this episode of The Amazing Seller, Scott goes through how his thoughts have changed on this topic and why you should consider starting your PPC campaign even if you don’t have many reviews. Scott use to be of the opinion that you need as many reviews as possible before you start running PPC on your new product listing, he has since changed that view and encourages sellers like you to start using PPC right away. To hear more about running PPC at the launch of your product and other helpful subjects, make sure to listen to this episode!
How to respond when you find your product listed by a supplier.
It is a seller’s worst nightmare, you find your product listed by your supplier. What do you do? Are there steps you can take to prevent this scenario from happening to you and your brand? On this episode of The Amazing Seller, Scott shares that this situation happened to him so he has very relevant and helpful info to share that can help you prevent this from happening to you! Scott encourages sellers to reach out and contact the supplier and tell them that they can’t utilize the product because it belongs to them. Depending on what steps they’ve taken regarding patent pending status, they should include that information when they reach out. To hear more about safeguarding your brand from this important issue, listen to this episode to hear Scott expand on this subject!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:00] Build today for tomorrow’s success and results.
- [4:30] Question #1: Should I start PPC before I have reviews?
- [12:00] Question #2: My supplier might be ripping off my product, what should I do?
- [20:30] Question #3: Should I start a separate Amazon account for my Private Label businesses?