TAS 462: (Hot Seat) Failed Product Launch Using Email List and What to Do Next?
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Get ready for the very first Hot Seat session of 2018 with Scott and Chris on this episode of The Amazing Seller podcast! As always, the guys will break down an email from a TAS follower like you and then go through step by step what they see what's going well and what might need improvement. This is your chance to learn how the guys go through product listings and how they evaluate ways to refine their approach. Grab a pen and some paper and learn something new that could take your brand to the next level on this informative episode!

Offers and giveaways work!

Once you’ve built up a solid email list, you want to make sure that you provide valuable offers and giveaways that will drive traffic to your product listing and in turn, result in sales. On this episode of The Amazing Seller, Scott and Chris go over a listing that has succeeded in driving traffic and sales from their initial offer and giveaways which shows that this method works! Unfortunately, this seller saw a steep decline in sales after the promotional price and period came to an end. The guys go over some possible reasons for this decline and provide their suggestions for ramping sales back up. Don’t miss it!

Make sure you take your time in the product research phase.

One of the worst things that you can do as you build your private label brand is to neglect a careful and studious approach in the product research phase. On this episode of The Amazing Seller, Scott and Chris look over one example of a seller who may have missed some important steps along the way that came back to bite them later on. Don’t let yourself fall into a similar bind! Listen to this episode to find out what the guys caught and how sellers like you can avoid similar mistakes! You don’t want to miss this helpful episode!

Introduce buyers to your brand through entry-level products.

If you want to start selling a product in a specific product category that has lots of competition, it’s wise to introduce your brand to those buyers through easy, entry-level products. On this episode of The Amazing Seller, Scott and Chris share their thoughts on why the seller in this Hot Seat session has been unable to gain traction in sales after their initial launch. Part of the reason why this seller has lackluster results is due to the fact that they are selling a high priced product in a very competitive niche. While the guys don’t suggest that this product is a bust, they do explain how it could have eased into the marketplace with better results. To hear the guys go into further detail, make sure to catch this episode!

Don’t forget to clean up your listing before you send buyers there.

An easy way to set your product listing and ultimately your brand up for success is by double and triple checking that you’ve gone over everything you can to optimize your product listing. If you’ve been around the TAS community for very long you know that this is an issue that Scott and Chris hammer home time and time again. On this Hot Seat session, they again emphasize why it’s important to run through your checklists to make sure you haven’t left any stone unturned. Learn more from Scott and Chris’ perspective on this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] Chris goes over an email from a TAS follower like you.
• [5:00] Scott kicks off the Hot Seat with his initial thoughts.
• [8:30] Competing with top brands selling the same product.
• [14:00] How would Chris relaunch this product?
• [17:30] Why isn’t this product selling?
• [19:30] The reason why product research is so important.
• [24:00] How do you drive traffic from your email list without losing credibility?