TAS 445: Ask Scott Session #137 - PL Roadmap Recap - Launching Products for Sales and Reviews - Variations Strategy
Rock Your Brand Podcast
Shownotes Transcript
It’s that time again! After last week off, another session of Ask Scott is back! Scott took last week off from the Ask Scott Sessions to continue his five-part series that spelled out a Private Label Roadmap. If you want to check out the roadmap, check out the “Start” link in the resources section at the end of this post. On this episode of The Amazing Seller, Scott provides his usual thought of the week and then he tackles topics including product reviews, getting started without a mailing list, product variations, and more! You don’t want to miss this informative episode!
Is it too late to start in the 4th Quarter?
As many ecommerce sellers are in the throws of 4th quarter and the holiday shopping season, Scott often gets asked if it’s too late for new sellers to get started. His answer is a resounding NO! On this episode of The Amazing Seller, Scott explains why, even now, is a great time to list your product and get started selling. Don’t buy the lie that there is a perfect time to start. You can get started right now and begin building momentum for your brand. Listen to this episode as Scott breaks down why sellers like you should get started even in the middle of 4th quarter, you don’t want to miss it!
Stop Making Excuses!
Is it easy to launch your own ecommerce business? No, of course, it’s not easy. But it doesn’t have to be as daunting and intimidating as so many make it out to be! On this episode of The Amazing Seller, Scott explains how sellers like you can take steps to getting started with your businesses today. The biggest thing you have to decide is to refuse to accept any excuses. Don’t accept excuses from others and especially don't’ accept excuses from yourself. Now it the time! Jump in and put your first plan into place. If you need a good roadmap, make sure to check out the resources that Scott has put together in the resources section at the end of this post. Don’t make any more excuses! Hear more from Scott on this episode.
Should You Have Friends and Family leave reviews?
As you launch your product and are eager to drive sales and get your brand off the ground, you might be wondering if you should call on friends and family members to review your product. Is that still a good idea? How do you send them the product if you are giving it away to them? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on this topic. Scott encourages sellers to stay away from using this strategy to get reviews started for their product. Instead, Scott says it's best to focus on getting clicks and sales, then the reviews will follow. To hear him expand on this topic and much more, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:00] Is it too late to start in 4th quarter?
- [5:30] Stop making excuses!
- [14:30] Question #1: How can I get my products to friends and family to test?
- [23:30] Question #2: What do you recommend to launch a new product in a new category without a mailing list?
- [28:30] Question #3: How do I decide which variations to promote for my product?