TAS 406: Ask Scott Session #125 - Open Brand Questions - Be My Competitor - Shipping Costs HIGH
Rock Your Brand Podcast
Shownotes Transcript
It’s time to jump into another exciting session of Ask Scott here on The Amazing Seller Podcast! This is the place to get motivation and insight that you need to fuel you on your journey to building your own ecommerce business. On this episode, you’ll hear from Scott as he opens up with one of his helpful “thoughts of the week” he then launches into answer questions from TAS followers like you. The topics that Scott covers include open brand registry, competing against yourself, finding the right shipping solutions, and much more! Make sure to sit down and listen to this episode with pen and paper ready, you are going to need it!
Don’t Take Customer Service for Granted!
What lessons can you learn from your experience as a consumer in the marketplace? Seriously! Go out to eat or go shopping for a new high priced item and pay attention to how salespeople treat you. On this episode of The Amazing Seller, Scott shares a lesson he learned from working with a company he had contracted to do work at his home. The big take away that Scott shares is that the process was frustrating because the company he was working with failed to communicate effectively to address concerns he and his wife had. What can ecommerce sellers like you learn from this story? Be responsive to your customers! It goes a long way to create a positive reputation for your business. Learn more great lessons like this one from Scott by listening to this episode!
Brand Registry
What does it take to start building your brand and even build sub-brands connected to the open brand? Which brand do you register with Amazon at the brand registry? Which brand will the product need to have attached to it? On this episode of The Amazing Seller, Scott walks through the brand registry process. He explains how sellers like you can create an open brand and then proceed to create niche brands under that large brand. To hear Scott break it all down in a way that makes a lot of sense - make sure to sit down and listen to this helpful episode!
Competing Against Yourself
Is it a wise strategy to create a second listing and try to compete against yourself to drive your ranking? What would it take to make this plan work? Is it even worth it or would it cause more harm than good? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his take on this idea drawing from his years of experience as an ecommerce seller. Scott’s basic take on this is that it’s probably not worth all the work and hassle that it would take to really have this idea work. Having said that, Scott said that if you’d like to test it out, it would be best to run a product that is just slightly different than the main one you are trying to promote. To hear Scott explain his thoughts even further, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:30] Scott shares his thought of the week.
- [7:30] Question #1: How do I brand register for sub-brands?
- [12:00] Question #2: Should I compete with myself to increase my ranking?
- [17:30] Question #3: How do I choose the right shipping method?
- [24:00] Shout out from a TAS listener like you!