TAS 363: Coaching Call Recap - My Sales Dropped After Restock…Now What? (Action Steps)
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One of the best ways to learn how to grow your business and increase your product sales is to hear what other sellers are doing and how Scott can help them specifically push through to the next level. On this episode of The Amazing Seller, Scott gives a coaching call recap of a conversation he had with one of this TAS students. He covers everything from sizing up the competition, how to rank higher for keyword searches, why you need a launch list strategy, how to increase sales velocity and so much more! This is an episode PACKED with lessons and insight that you can use in your business today - don’t miss it!

Do you know your competition?

A key piece in building a successful brand with products that perform at a top rate on Amazon is knowing your competition. It's not enough to know OF your competition, you’ve got to KNOW your competition inside and out, that’s the best way to optimize your product listing and keep your competitive edge. On this episode of The Amazing Seller, Scott walks through what it takes to stay one step ahead of the competition. If you are ready to put in the work and follow Scott’s advice, then listen to this episode!

Do you know how to get a better ranking?

Say your product listing on Amazon shows up at the bottom of the first page for search results, do you know how to get it to move higher in the ranking? It’s not as complicated as you might think. If you’d like to see your ranking improve, you need to generate more sales for your product listing! If your product listing is optimized and your keyword is listed directly in the title and you are getting sales, you will rank for that keyword. But if you want to move up the list you’ve got to increase your sales volume. To hear Scott explain how to increase your sales volume, make sure to listen to this episode of The Amazing Seller!

Don’t Neglect Your Email List Strategy!

If you don’t have a strategy for a launch list for your brand at this point, what are you waiting for? If you’ve been around the TAS community for very long you KNOW that this is a topic that Scott is passionate about and he wants sellers like you to take full advantage of this essential strategy. By having a launch list or building an email list for your brand down the line, you will uniquely position your brand in the marketplace. If you want to find out more benefits of having an email list, make sure to listen to Scott break it all down on this episode of The Amazing Seller. Also, don’t forget to check out the TAS resource that helps you get started with building a list located at the end of this post, in the resources section!

The KEY to increase Sales Velocity

One of the most vital aspects of getting momentum with selling your product on Amazon is racking up sales. What if there was a simple step you could take today to increase your sales velocity? On this episode of The Amazing Seller, Scott shares the KEY lesson he learned that can help your sales take off. Scott says that one of the best ways to see increased sales right away is to lower your price or offer it at a deep discount for a limited time. Scott has seen this plan work when a listing has been optimized and just needs that extra push to get the ball rolling with greater momentum. If you’d like to hear Scott go into further detail with this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:00] Scott sets the stage for a coaching call.
• [5:30] Is it wise to raise your price as your stock dwindles?
• [10:00] Evaluating the competition.
• [14:00] How to get a better ranking.
• [16:00] Build a launch list!
• [18:00] Evaluating your PPC strategy.
• [24:00] How to get Sales Velocity.