TAS 356: How to Compete in a Saturated Market on Amazon and WIN! (7 Step Plan)
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Is it possible to get in on the success everyone is talking about in the e-commerce space today? Isn’t it reaching a breaking point and getting too crowded? No! It won’t be easy, but if you are willing to put in the work, success can still be achieved. On this episode of The Amazing Seller, Scott walks through a seven-part plan that will help business leaders like you compete in a saturated market like Amazon and WIN! If you’ve been wondering how to get started and position yourself for success, you don’t want to miss this episode!

Find your niche market

One of the best ways to set yourself up for success when entering the e-commerce marketplace is to find a niche market. This means drilling down to more and more specific subgroups and areas of interest. Instead of just selling fishing equipment, go deeper with equipment specifically designed for fly fishing. Or instead of just selling backpacking gear, go deeper with long distance backpacking gear. The further you go with a niche group the better ability you have to cement yourself as the expert or go to vendor for that audience. To hear Scott go further with this concept, make sure to catch this episode of The Amazing Seller!

Connect your brand with a story

If you want to see increased sales and a loyal following for your brand, you’ve got to put a face and a story behind it. If you aren’t fascinated and deeply connected to your niche market, find someone who is and have them be the face of the brand. Don’t fake it! People can smell that from a mile away. Pursue a niche market that means something to you or partner with someone who's passionate about that area of interest, then tell the story of why you started your brand. If you can connect your brand to a person and a story, you’ll go far. Listen to this episode of The Amazing Seller to hear Scott explain this topic further.

Be consistent with your content!

One of the best ways to LOSE a following for your brand is to produce content inconsistently. This happens to many business leaders who get fired up about putting out a blog or podcast but they don’t have a schedule and they don’t have a plan so they haphazardly produce and publish content. That is a recipe for disaster! Make sure you create a plan and stick to it BEFORE you gather an audience for your brand. Look at Scott’s example, he regularly publishes content for the TAS community on a consistent basis. If you’d like to hear Scott go into depth about consistent content creation, make sure to catch this episode!

Build an Email List

If you’ve been around the TAS community for very long you know that Scott is passionate about helping business leaders like you see the wisdom in building an email list. If you want to see success and build a brand, a great way to do that is to connect with your audience through drawings for prizes associated with your niche market. It would look like this, target Facebook Ads to a page or public Facebook group that emphasizes Fly Fishing. Have that ad entice people to click to enter their name for a special fly fishing rod or tackle box, once they click on the ad they will find themselves on your landing page where they will enter their email address to be included in the drawing for the prize. Now you have your email list of people interested in your niche market, it’s that simple. If you’d like to hear Scott explain this idea further, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [6:00] Drilling down into a niche market.
• [9:00] Find your target audience.
• [10:30] Who is the person behind the brand? What’s the story?
• [15:00] Content Creation.
• [17:00] Publishing Strategy.
• [21:30] Create a customer journey.