TAS 347: (Hot Seat) Just Launched Product and Slow Sales - PPC is Not Working
40:26 Share

It’s time for another Hot Seat session! On this episode of The Amazing Seller, Scott and Chris review a product listing submitted by a TAS follower like you! These guys don’t hold back, they go over every aspect they can think of to give this listing a proper run down. If you are looking for tools to critically examine your product listing to optimize it to the best of your ability then this is the episode for you! Scott and Chris also go over why quality images are so important, the difference between keywords and search terms and so much more! Grab a pen and some paper, this is an episode you can’t miss!

Don’t be generic, be specific!

When you start selling online you might feel drawn to be as generic as possible with your product listing in order to get as many viewers to your page. Don’t do that! Be as specific as possible in your title and in your product descriptions. You want people to know why your product is the best for a specific use. On this episode of The Amazing Seller, Scott and Chris break down how important it is to focus your efforts on the specific rather than the generic. This is an episode you don’t want to miss!

Don’t skimp on quality images

When you are building a small business, every penny counts. You might be tempted to use cheaper images of your product for your listing. As tight as finances might be, don’t follow the temptation to skimp on quality images! If you’ve been a TAS follower for very long you know this is one of the topics that Scott is passionate about. He mentions this time and time again because this is really your best method of having your customers “Touch” your product. You want what they see to wow them and the best way to do that is to spend the money on high-quality images. If you aren’t convinced yet, make sure to catch this episode and Scott’s explanation of how important this step is!

Know the difference between Keywords and Search Terms

Do you know the difference between keywords and search terms? When you are dealing with PPC, you want to make sure that you are optimizing for search terms NOT keywords. The search term is what an actual Amazon customer is typing into the search bar. Think of keywords as seeds you give to Amazon so they know what words to associate your product listing with. On this episode of The Amazing Seller, Scott and Chris break down more differences between these two phrases and how you can navigate them to get the results you are looking for - don’t miss it!

Approach your Listing with a critical eye

It can be tough to approach something critically after you’ve poured large amounts of your time and effort into it. But that approach is exactly what you need to succeed when you review your Amazon product listings. You can’t let it become your baby. You’ve got to be able to look at it in a similar way that you look at your competitor's listings. This will be difficult for many of you to do but it will really benefit you in the long run. Catch this episode of The Amazing Seller to hear Scott and Chris talk about how important this step is in maximizing your success!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] Scott and Chris take a look at TAS followers listing.
• [7:00] Chris addresses the title of the listing.
• [11:30] The benefit of using a tool like Scope.
• [13:30] Don’t be generic. Be specific!
• [15:15] Scott addresses issues with the product images on the listing.
• [19:00] How to drill down on your targeting.
• [24:40] Keywords vs. Search terms.
• [33:00] Don’t get attached to your own listing!

RESOURCES MENTIONED IN THIS EPISODE

• Scope)