TAS 346: Ask Scott Session #106 - Split Testing - Ungating - Enhanced Content + Random Stuff
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Are you fired up and ready to go for the weekend? No? Then make sure to catch this episode of The Amazing Seller and another installment of Ask Scott. On this episode, you’ll get important updates on TAS events and projects, Scott’s weekly message, and of course answers to questions from listeners like you! As always you’ll get the best insights and links to resources you need to see success and results in your business. Make sure you take the time to listen and even grab a friend who needs to hear about this great business opportunity!

Movement + Patience = Results

Everyone wants to see exponential growth and RESULTS. But seeing the results you’ve been dreaming about can be a long journey. You will need to learn some vital truths to get you where you want to be with your business. One of the most important lessons you can learn is to exercise lots of patience. This is especially vital when you are trying to build a business selling on Amazon. If you’d like to hear Scott go deeper with this truth, make sure to listen to this episode of The Amazing Seller.

Is it the right time to start Split Testing?

If you’ve seen your product listing gain steady and sizable traffic and you are ready to start branching out with options like listing different variations it might be time to start split testing. What does that process look like? What results should you expect to see? There are so many tools and processes, it’s easy to get overwhelmed. On this episode of The Amazing Seller, Scott walks through this process and how you get the most out of it. Make sure you grab pen and paper, this is an episode you don’t want to miss!

Gaining access to a gated product category

Getting into gated categories on Amazon can be a very frustrating process. Have you done your research? Are you certain that the product you want to be listed in that category is going to bring you enough value to make the effort worth it? If so, there are a few options you have at your disposal to gain access to a gated category. Don’t give up hope! On this episode of The Amazing Seller, Scott goes over his suggestions on how you can get access to a gated category. Don’t miss it!

Enhanced Brand Content

What benefits can using enhanced brand content on your product listing bring you? This is a complicated issue because it's going to be different for each seller. The best way to figure out the effectiveness of this method is to do a test on your product listing. Because there are multiple factors in place, giving it a good test is the best approach. If you decide to do down this route, make sure you record your data before and after the test to note any changes to your conversion rate or additional numbers. If you’d like to hear Scott go into more detail about this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:30] Some great TAS updates to be excited about.
• [8:00] Scott’s message of the week. Movement + Patience = Results!
• [9:30] Question #1: Regarding split testing, what volume would you look for before you'd consider running a split test?
• [16:50] Question #2: What are your suggestions for getting into a gated product category?
• [23:25] Question #3: A question about enhanced brand content.

RESOURCES MENTIONED IN THIS EPISODE

• Ask Scott a question - HERE)
• Get all the latest info on live meetups - HERE)
• Check out TAS ep. 312 - HERE)
• Check out TAS ep. 212 - )