TAS 334: Ask Scott Session #102 - Picture Copyrights - Multiple Skus and PPC - Hijacking Confusion
Rock Your Brand Podcast
Shownotes Transcript
Do you have the excitement and drive you need to reach your business and personal goals? Are you going into the weekend with focus and purpose? If you need to get fired up about your business or just life - you’ve come to the right place! You know Scott is ready to deliver on some great answers to questions from TAS followers like you. On this episode of The Amazing Seller, Scott shares some personal insights and stories, addresses hijacked product listings, keyword optimization for multiple listings, and so much more! This is the way you want to wrap up your week and go into the weekend ready to TAKE ACTION!
The healthy practice of graditude
What are some of the daily habits you practice? Maybe for you, it’s going and grinding coffee first thing in the morning. Or maybe it's getting the kids dressed and ready for school. Beyond the ordinary, do you have daily habits that center you? Do you have a rhythm that brings you focus and purpose? On this episode of The Amazing Seller, Scott starts off his Ask Scott Session with some helpful advice. He’s been doing this a lot lately and you can tell that the wisdom he shares is really near and dear to his heart. This week Scott talks about the power of appreciation. It’s all about taking stock in the good that you have in your life and reflecting in gratitude. To hear Scott expand on this wisdom further, listen to this episode!
Responding to a hijacked product listing
It’s every Amazon sellers fear - your product listing has been hijacked. Not only that, someone has hijacked your high-quality product photos too! What are your options? What recourse do you have available? Unfortunately, there aren’t many options after this has happened. What you do have is options to prevent this from happening in the future. It’s a difficult and cumbersome process but if you’ve been burned or if you are really nervous about someone hijacking your listing and/or product images, there are resources for you. If you’d like to hear what options are available to you regarding copyright and trademarks, listen to this episode and be sure to check out the resources section at the bottom of this post!
Keyword optimization for multiple product listings
If you’ve been listening to Scott for very long, you know that he is a HUGE fan of diversifying and getting multiple product listings out there. You’ve heard him say that it isn’t a good idea to put all your eggs in one basket. If you’ve heeded this advice you might be in a similar situation that one of your fellow TAS followers is in. He called in and asked Scott how he should focus his efforts on keyword optimization when he has hundreds of product listings. That is a great problem to have! If you want to know the best method to using your time and resources effectively when you have such a large quantity of listings, this is the episode for you!
How do you know you aren’t hijacking someone's product listing?
With all the talk of listings getting hijacked and sellers losing out on hard earned projected profits, you might be wondering, how do I know I’m not hijacking someone else’s listing? If you are just getting started, it's easy to see why this can be confusing. You are trying to do good product research and break into a product category but you don’t want to be a hijacker. Good! Know the difference. When you find a category you can be competitive in - do your research. Don’t be afraid of swooping in and providing a better product and a greater value to the customers. There is nothing wrong with that. It becomes hijacking when you deliberately sell the exact same product that someone else is selling. To hear Scott expand on these differences, make sure to catch this episode of The Amazing Seller.