TAS 238 - Ask Scott Session #71 - Your Amazon FBA Questions
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Amazon private label sales is one of the best ways to get started with online business. You don’t have to have any experience because there are many good hearted people like Scott Voelker who are eager to walk you through the ways you can get started with even a small amount of cash. This episode is one of Scott’s weekly “Ask Scott” episodes where anybody who has a question about sales on Amazon is able to ask their questions. This episode highlights listener questions about product categories, shipping costs VS storage fees, responding to bad product reviews, and using the keyword fields in the Amazon product backend wisely.

I’m not sure which categories I should choose for my private label product.

A listener asks a very good question today about product categories. It’s often the case that one product could legitimately belong in more than one category. When that’s the case, how do you go about choosing which category you should designate as your “primary” category. On this episode Scott answers the question and encourages the listener who ask it to focus on keywords and optimized listings more than the category - though he does give some tips on how to choose the most effective category as well.

Should I pay increased shipping or storage fees to house my products?

A TAS community member called in to ask Scott about his situation - he’s got a great product but in order to get his best price he’d have to order 2000 of them! He’d be saving enough money that it seems like a wise thing to do, but he doesn’t want to keep them at his home and doesn’t believe that Amazon would allow him to send in that many at once. He’s asking Scott’s advice on whether storing those products at some warehouse would make sense. Scott’s got his typical common sense answer to this one and you can hear it on this episode.

Can I leave comments or replies to negative reviews I get on my products?

A listener asks Scott if he is able to respond to the comments that are made to his products, and if so how? The tool you need to know about in order to do that is called Sales Backer (find it in this episode’s resource links) and it’s a great way to be active in the space surrounding your product and to do great customer service that can not only fix problems your customers are having but also get some of those negative reviews removed or changed. You can find out about Sales Backer and how you can use it on this episode.

I heard you talking about keyword duplication on product listings? Can you tell me about that?

There has been a lot of confusion about keywords and how they are used in the Amazon product listings, and for good reason. It appears from trials that various Amazon sellers have done that some of the conventional wisdom surrounding keywords may have been incorrect. On this episode you’ll hear Scott dig into the topic a bit in response to a listener’s question about how to use keywords. It’s a very helpful response so make sure you take the time to listen.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:25] Scott’s introduction to the podcast! [1:29] Shout out to the TAS Facebook community. [4:10] QUESTION ONE: I’m doing a new product launch and I’m not sure how to choose the right category in light of competition, etc. [11:11] QUESTION TWO: I’m having trouble figuring out if I should pay high sh