TAS 197 : (Hot Seat) What Should I Do to Get Sales Going Again?
40:36 Share

Todays’ episode of The Amazing Seller is one ofthe “Hot Seat” editions where Scott joins forces with his friendChris Schaeffer to analyze a product that has been submitted forappraisal in hopes that Scott and Chris can give some advice toincrease sales and success. Today’s product is one that is in avery competitive space and the seller is curious if he’s reachedhis limit and should simply give up on the product and move on.Chris and Scott both say, “No way” and give plenty of tips as tohow this seller can crank up his sales once again. You’ll learntons from this episode so make sure you listen.

When you choose a private label product make sureyou’re comparing apples to apples.

Lots of people see a niche of products thathave tons of great sales numbers but don’t know how to analyzethose numbers and products to make sure they are comparing theexact same type of product to what they have in mind, or that thegreat numbers they are seeing are “real” numbers. Making thatmistake can make the road to sales success very difficult. On thisepisode Scott and Chris address how to go about the right kind ofproduct research before you jump into a promising market. You won’twant to miss this one, especially if you’re going to be choosing anew product soon.

Get your product on page 1 using Pay PerClick.

If your product is languishing on a page wayback in the search results there’s a lot you can do to get moreexposure for your items so that people see them, buy them, andorganically push your product higher in the rankings. The main wayto do it is by using Amazon PPC to ensure that your product isbeing shown when your buyer’s keywords are being searched. On thisepisode Scott and Chris chat about how to use PPC to make thathappen and how it can fuel a surge in  your product’s salesand popularity.

Are you doing good follow up with your priorcustomers?

It’s true that Amazon will not give you thecontact information of people who purchase your private labelproducts. But that doesn’t mean you can’t follow up with them.Amazon will allow you to contact them through the Amazon system tooffer product support, ask for reviews, troubleshoot productissues, and much more. On this episode of The Amazing Seller Scottand Chris give some options about how to follow up effectively sothat you can increase reviews, seller ratings, and increase repeatsales of your private label products and relatedproducts.

Did you get in on Scott and Chris’ liveevent?

There were only 30 spots for the live event inDenver on May 1st. Were you able to get involved? If not, don’tworry. Scott and Chris plan to do some more live events indifferent parts of the country in the future. If you want to havethe opportunity to attend and take part in a live hot seat event,you can get your name on the notification list at www.TheAmazingSeller.com/live). Besure you do, maybe you could even be one of the people who are onthe hot seat and get some first hand advice on your product orbrand!

OUTLINE OF THIS EPISODE OF THE AMAZINGSELLER

[0:03] Scott’s introduction to thepodcast! [2:14] Hot seat session beginsright here! [4:41] The numbers on the productScott and Chris are examining. [6:06] Comparing apples to appleswhen it comes to product comparisons. [8:05] Considering pro