TAS 093 : How To Build Your eCommerce Store with Steve Chou
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Steve Chou has been building his own, private ecommerce stores online for a very long time. He did so way back before the days of Amazon FBA. In this great interaction Scott gets schooled by Steve on why every Amazon seller should consider, at least down the road, setting up shop on their own private ecommerce store. Steve tells the story of how he and his wife did that very thing, how they’ve grown it over the years, and how they’ve even used Amazon’s own system to drive traffic to their private store. You won’t want to miss this. Why would an Amazon seller want to set up his own ecommerce store?

 ** Steve Chou thinks it’s a must for every Amazon seller to eventually move beyond Amazon to set up their own store. There are many reasons, but two of the greatest are #1 - the ability to create your own promotional content, and #2 - the ability to capture your customer information and follow up on them during and after the sale. He’s found that ability alone to be a significant source of conversions for his products. If you’ve been thinking about setting up your own platform for sales outside of Amazon, don’t miss this episode. You mean I can use Amazon to drive traffic to my own private ecommerce store?

 ** Yep, that’s exactly right. Steve Chou has been doing it for a while now through what Amazon calls “sponsored ads.” It’s a way you can take advantage of the search traffic Amazon draws in… and it’s not just any search traffic - it’s people who are ready to buy exactly what you’re offering. Listen to Scott’s interview with Steve to find out how Steve sets up these sponsored ads and the kind of traffic and conversions he’s getting from doing so, on this episode of The Amazing Seller. Have you ever considered creating content to drive people to your product