cover of episode Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385

Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385

2024/11/22
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Security Weekly Podcast Network (Audio)

Shownotes Transcript

This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.

We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.

Why a special segment on Microsoft Ignite announcements?

  • There were a lot of announcements
  • Microsoft is the largest security vendor, in terms of revenue
  • Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.

In the enterprise security news,

  • Bitsight, Snyk, and Silverfort announce acquisitions
  • Tanium announces an “autonomous” endpoint security offering
  • We find out how much a smartphone costs when it is manufactured in the US
  • CISA’s leadership announces resignations
  • Ransomware is going after old versions of Excel
  • Should vendors be doing more about alert fatigue?
  • The latest cybersecurity reports
  • Using AI to mess with scammers

All that and more, on this episode of Enterprise Security Weekly.

Visit https://www.securityweekly.com/esw) for all the latest episodes!

Show Notes: https://securityweekly.com/esw-385)