Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist) to begin building YOUR thriving microbakery!
Links to things we talked about:
https://www.cakecost.net/)
Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough)
In this episode of The Bread Winner Podcast, Caroline Bower shares her top tips for pricing your sourdough products effectively. She dives into why it's crucial to value your work and how understanding pricing psychology can make a big difference. Caroline walks through the steps to accurately calculate your costs, introducing handy tools to make the process easier. She also covers the importance of market research, when and how to raise your prices, and how projecting professionalism can boost your business. Plus, Caroline talks about the benefits of special pricing offers and why you should never feel guilty about setting prices that truly reflect the worth of your amazing products. Tune in for practical advice to help you price with confidence!
01:10 Understanding Effective Pricing
02:15 Calculating Your Prices
04:37 Using Market Research
07:55 Psychology of Pricing
10:21 Handling Critiques and Adjusting Prices
16:00 Communicating Value to Customers
16:56 Special Offers and Customer Engagement
17:51 Conclusion and Final Thoughts
