Deep Dive
What was the initial fan base before the red packet campaign?
The initial fan base before the red packet campaign was 7,000.
Why was a custom system developed for the red packet campaign?
A custom system was developed because standardized templates and systems were not effective enough to execute the campaign thoroughly and successfully.
What type of WeChat account is required to send red packets?
Only a service account on WeChat can send red packets, not a subscription account.
What was the amount of the red packets sent during the campaign?
The red packets sent during the campaign were for 1 yuan, with the option to send random amounts between 1 and 5 yuan depending on the budget.
Why is it recommended to set the red packet amount at least at 1 yuan?
It is recommended to set the red packet amount at least at 1 yuan because amounts below 1 yuan are sent as transfers, which do not provide as good a user experience as red packets.
What is crucial in the system development for a red packet campaign?
Crucial in the system development for a red packet campaign is ensuring the operation process is simple and straightforward to avoid complexity that could reduce participation.
What was the fan growth after the campaign started?
After the campaign started, the fan base grew from 7,000 to 16,000 in just 15 minutes, and reached 30,000 to 40,000 fans within 20 minutes.
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