Staci Mellman is the first female Chief Marketing Officer (CMO) at Brand USA in 12 years. She drives the organisation's international marketing efforts and leads the teams responsible for marketing, comms, marketing technology, research and analytics.
Originally from Texas, Staci has been working in the travel and tourism industry for over 13 years, most recently as Chief Marketing Officer at Visit Florida.
She tells host Si Willmore talk about how she got into travel and tourism, recounts stories of her travels with her family around the USA and as a solo female traveller in Europe, and she shares how her these travels have shaped her professional career and marketing philosophy.
Staci also share some favourite foods and attractions from her home state Texas, the Lone Star State, including Meow Wolf, Fredericksburg and Amarillo.
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