Jamie Rawsthorne, formerly of the Zac and Jay show and now a YouTube strategist behind The YouTube Views Machine) methodology, joins Erik to explore growth and success tactics on YouTube, monetization, and where he thinks the platform is going. This conversation with Jamie was recorded in 2023
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LINKS:
Jamie Rawsthorne: https://www.jamierawsthorne.com/)
Zac and Jay Shorts: https://www.youtube.com/@ZacandJayShorts)
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X / TWITTER:
@eriktorenberg )(Erik)
@jamierawsthorne) (Jamie)
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TIMESTAMPS:
(00:00) Intro
(01:26) Jamie’s YouTube story
(04:47) Transition from creator to strategist
(12:45) The biggest video that went viral
(13:20) Sponsor: Turpentine
(14:08) Making a big bet on YouTube
(20:08) Getting 400,000 views on a video in the first month
(24:53) Key to getting a great title and thumbnail
(29:12) Exploring YouTube monetization
(36:17) From vlogs to business opportunities
(40:43) Understanding the YouTuber ecosystem and opportunities for growth
(49:11) Wrap
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