Build A One-Person Business As A Normal Person (From $0 To $10K)

2024/12/2

The Koe Cast

AI Deep Dive AI Insights AI Chapters Transcript

Dan Koe

我谈论一人公司很多。为什么?因为它在YouTube上表现良好,人们喜欢观看,这是一个引人注目的主题,但它也是初学者的最合逻辑的选择,因为大多数人都有建立初创公司、软件、服装品牌或某种预训练或补充剂的梦想。但这并非最适合初学者的。你需要一些资金才能做到这一点。你需要初始资金投资于制造、产品和开发以及所有这些事情。因此,当人们开始学习时,他们会感到沮丧,因为他们无处可去。他们还不能做那件事。现在,你总是可以选择诸如一件代发之类的方案,有一些方法可以解决这个问题。但我仍然相信我们经常谈论的一人公司模式,我将在本视频中以最简单的术语进行分解,对于初学者来说,这是最合逻辑的选择,因为这样,你不需要任何资金来启动。你只需要你已经拥有的技能、兴趣或专业知识以及互联网连接。这种模式的优势在于它与技能、兴趣和专业知识无关,对所有人都有效。一旦你开始并知道自己在做什么,并且在实际建立业务的过程中学习技能,你就会积累很多高价值技能,你可以利用这些技能来发展其他业务模式。一旦你做到这一点,你就可以增加你的收入,增加你的现金流,直到你有足够的资金来投资于启动软件业务、服装业务、电子商务业务等等。另一个原因是我教这个是因为我做过。我曾经是一人公司,直到我的月收入达到5万美元,然后我雇用了一名编辑。他还担任我的支持人员,所以从技术上讲,在我的个人品牌下,我仍然是一家两人公司,但我们现在正在启动的Cortex公司是由我赚取的大量资金推动的,因此我们不必承担风险投资或投资者或任何类型的外部资金来构建它,我们可以自由地按照我们想要的方式构建它,正如我在之前的视频中所说,OpenAI、ChatGPT的创始人Sam Altman曾经在一次采访中说过,他和他的朋友们有一个群聊,他们正在赌谁将成为第一个10亿美元的一人公司,因为已经有一些一人公司赚取了100万美元、1000万美元和1000万美元的收入。我相信还有许多其他公司赚取的钱比这多得多。现在这些数字就像,我的天哪,他们是如何作为一个人做到这一点的?这在过去是不可能的。这只有在现在才有可能,这要归功于我将要告诉你的事情,这通常要感谢技术、社交媒体、互联网,能够与任何人联系,能够吸引人们对你的关注,并能够分发不需要额外努力、劳动力或资金来构建和分发的数字产品。所以,我将以我认为最简单、最基本、最简单的方式向你解释这一切,因为这是大多数人想要的。评论中一个常见的问题,这也是我制作此视频的原因,例如,好吧,Dan,我明白了,一人公司这整个事情有点道理。但我该如何开始呢?在长时间思考这个问题后,我想,我认为我向你展示了如何开始,但是当人们听到“业务”这个词时,他们的脑海中仍然会有其他想法。在本视频的其余部分和相当长的一段时间内,不要担心建立网站、启动有限责任公司甚至担心税收。如果你还没有赚到至少1万到5万美元,你就没事。顺便说一句,我不了解海外人士的情况。我不知道那里的税收和业务是如何运作的。所以请自己进行一些外部研究。看看你是否真的需要一个。但在美国,你不需要有限责任公司。你可以永远以个体经营者的身份纳税。当你赚到1万到5万美元时,对你来说这笔钱很多,因为你才刚刚开始创业,但国税局不会对你进行审计。对他们来说,这是一个微不足道的数额。所以把这些从你的脑海中移除。让我们首先关注赚钱,因为这就是你创业的原因。最后一点需要说明的是,我不会教你如何开设代理机构或电子商务业务。我将教你如何将你的技能或兴趣转化为某种产品,以便你开始赚钱的最基本方法。其背后的妙处在于,你可以根据自己的意愿进行调整和扩展。如果你从SMMA或一件代发之类的业务开始,你就会被困在那里。你被限制在那里。唯一的选择是成功或放弃。有了我现在将要向你展示的内容以及我之前无数次谈论的内容,你可以根据自己的意愿进行调整。你可以根据自己的意愿进行更改。这就是你想要发展任何兴趣的业务模式。如果你的价值观或信仰发生变化,它也可以随之变化。然后,你利用它,特别是受众部分,来推动你想要建立的任何其他类型的业务。如果你想开设一家代理机构,先建立这种类型的业务,然后转向代理机构,电子商务、软件或任何其他业务也是如此。从这里开始。在我们开始之前,我有一个小小的广告。如果你不喜欢广告,可以跳过大约30秒。但是,一人公司启动平台即将在本视频发布时启动。查看说明中的链接。我们会详细介绍我在本视频中讨论的内容以及更多内容,因为视频只能......除非我将视频制作成5到10个小时长,否则它无法涵盖整个课程的内容。但我只是决定将所有内容放在一个地方。这是我目前最便宜的课程。它只适合想要入门的人。所以去看看吧。链接在说明中。

Deep Dive

Key Insights

Why is the one-person business model the most logical option for beginners?

The one-person business model is beginner-friendly because it requires no initial capital, only existing skills, interests, or expertise, and an internet connection. It is skill-agnostic, allowing anyone to start without financial barriers, and helps build high-value skills that can be applied to other business models later.

What are the key tools needed to start a one-person business?

To start a one-person business, you need four key tools: a platform to generate traffic (like social media), a way to collect emails (e.g., Beehive), a payment and product hosting platform (e.g., Stan), and a tool to save ideas and content (e.g., Cortex).

What is the difference between a micro product and a micro service?

A micro product is a consumable item like an e-book or template, while a micro service involves helping others through coaching, consulting, or freelancing. Micro products are DIY, whereas micro services are done with or for the customer.

Why is social media a recommended starting point for generating traffic?

Social media is accessible, free, and skill-based, making it ideal for beginners. It allows testing ideas and angles daily, building engagement, and eventually converting followers into customers without the need for paid ads.

What is the importance of an email list in a one-person business?

An email list provides direct access to interested customers, allowing for remarketing and deeper engagement. It’s a platform to demonstrate expertise, deliver value, and promote products or services directly to an audience.

How can beginners overcome the fear of selling their products or services?

Beginners should promote their products consistently, even with a small audience, to build authority and overcome the fear of selling. Ignoring negative feedback and focusing on the value provided helps in gaining confidence and improving sales skills.

What is the role of Cortex in managing a one-person business?

Cortex helps creators save and organize ideas, content, and marketing materials in one place. It streamlines the process of writing posts, newsletters, and product planning, making it easier to manage and scale a one-person business.

Why is it unnecessary to form an LLC or worry about taxes when starting a one-person business?

In the U.S., beginners can operate as self-employed without forming an LLC until they earn $10,000 to $50,000. The IRS is unlikely to audit small earnings, allowing new entrepreneurs to focus on making money first.

What is the significance of micro products in validating a business idea?

Micro products, like a $10 e-book, help validate a business idea by testing market demand with minimal investment. They also build trust with customers, who may later invest in higher-priced services or products.

How can beginners identify what to sell in their one-person business?

Beginners should reflect on their skills, interests, and experiences, such as their favorite books, work background, or personal transformations. Studying what others in their niche are selling can also provide ideas for products or services.

Chapters

This chapter explores the advantages of starting a one-person business, particularly for beginners. It highlights the low barrier to entry, skill-agnostic nature, and potential for future scaling. The author shares their personal experience of growing a one-person business to significant income before expanding.