Crystal Williams: From Family Business to Marketing Success
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Shownotes Transcript
Join hosts Cassie Pound and Heather Bargender-Wavra as they sit down with Crystal Williams at the Women of HVACR conference in Dallas, Texas. This episode of Power Women of the Trades dives into the dynamic world of women in the trades and key insights from successful female entrepreneurs. Crystal Williams, a board member of the conference and owner of Lemon Seed Marketing, shares her unique journey into the marketing side of the trades, offering valuable advice for women looking to make a mark in this industry.
The conversation spans several vital themes such as the significance of marketing and operations within trades businesses. Crystal discusses the importance of having a solid operational foundation to support effective marketing strategies. She emphasizes on the need for leveraging data, investing in training, and building strong relationships both with vendors and within the community, aligning with the broader goals of fostering industry growth and proper branding. Meanwhile, Cassie Pound offers her personal experiences, reflecting on the initial challenges her business faced and the critical role of strategic planning and community engagement in achieving business success.
Listeners will gain practical advice on financial management, branding, and the challenges of managing vendor relationships. Crystal and Cassie stress the necessity of consistent marketing efforts and the value of healthy competition among trades businesses. This episode wraps up with a heartfelt discussion about empowering women in this traditionally male-dominated field, recognizing the passion and dedication required to drive change and make a significant impact. Tune in to understand the intricacies of marketing in the trades industry and to be inspired by Crystal's and Cassie's dedication to supporting women in trades.
Time Stamps: 0:00 - Special thanks to our sponsors. 1:20 - Introduction to Cassie Pound and Heather Bargender-Wavra. 2:30 - Introduction of guest Crystal Williams, and the Women of HVACR conference. 3:45 - Discussing conference themes and atmosphere. 5:10 - Importance of operational foundations in trades businesses. 7:00 - Crystal speaks on the necessity of training and coaching. 9:35 - Strategies for financial branding and operational excellence. 12:15 - Cassie's early business struggles and reflections on data usage. 14:40 - Insights on professional vendor relationships. 17:00 - Effective marketing strategies for new businesses. 19:55 - Crystal shares on building community trust through marketing. 22:15 - The importance of branding in entering new markets. 25:30 - Collaborative growth within the trades industry.
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/)
Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/)
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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/)