Wendy Stevens teaches us all about how video affects marketing when it comes to women. Video can lead to stronger connections to the most affluent consumer group in today’s marketplace, and that group is going online more and more. This makes video content marketing mission critical because women prefer video content. It is more engaging, social, approachable which makes video impossible to ignore. Not only will she be hooked by a video, but she will share it with her friends. How do we make our video relatable to women? Make them personal, share your story, and explain your business. Using animation and text can draw in an audience and boost views. Make an emotional connection and move people, because from a sales perspective we make decisions emotionally, and back them up with logic. Show her how your product will give her a better relationship with someone, or make it easier for her to care for her loved ones. If your product shows her how you can solve a problem, that is a home run. Join us over at http://www.GuerillaMarketingtoWomen.com to receive minute marketing strategies to easily generate more revenue.
